09 Jun Evaluating popularity of BNPL, QR Codes and cryptocurrency
Ai Editorial: Travel merchants need to support payment methods that customers value and prefer. Aspects like contactless payments or letting one being in control of a transaction...
Loyalty Editorials
02 Jun Is “8x earn on gas purchases” enough?
Ai Editorial: Travel loyalty programs have taken initiatives to offer members more flexibility, paving way for choice and opportunities to earn and redeem miles/ points. But is...
09 May InterContinental Hotels to let travellers travel on their own terms
Ai Editorial: Hotel companies are confident that they can meet the expectations of their guests as they gear up to capture demand with renewed focus on cleanliness,...
04 May Finding ways to optimize travel cobrand value proposition
Ai Editorial: Focus needs to be on making the experience simple, especially in the wake of evolved preferences owing to the pandemic. For instance, when it comes...
22 Apr Live event marketing – how to approach it right today
Ai Editorial: Can marketers count on live event marketing and prepare to engage in person? A diligent approach is required, right from planning to execution, to get...
19 Apr Making it easier to earn and redeem points as a travel brand
Ai Editorial: The way loyalty is seen is “changing because the world around is changing”. How should travel brands look at dealing with the challenge of...
30 Mar Efficacy of a Covid passport and cross-border travel
Ai Editorial: A number of questions still need to answered as far as the role of a #vaccinepassport or a digital green certificate in cross-border travel is...
25 Jan Charity, loyalty and revenue – putting the best foot forward
Ai Editorial: Managing a loyalty program, right from enrolment to sustaining a bond, calls for unremitting finesse. If driving loyalty is about crafting experiential moments, then airlines need...
18 Jan “Less traffic actually compounds the positive effects of live marketing”
Ai Editorial: Managing a loyalty program, right from enrolment to sustaining a bond, calls for unremitting finesse. If driving loyalty is about crafting experiential moments, then airlines need...
13 Apr Binding partners via data in coalition loyalty
Ai Video: Binding partners via data in coalition loyalty. Buying a book, paying for utility bills or car fuel etc via an airline loyalty card and getting rewarded...
28 Feb Managing a Loyalty Program Calls for Unremitting Finesse
Ai Editorial: Managing a loyalty program, right from enrolment to sustaining a bond, calls for unremitting finesse. If driving loyalty is about crafting experiential moments, then airlines need...
