25 May How clear is the value proposition of your travel loyalty program?
The target audience must be aware of the benefits that are being promised at every tier in a tiered loyalty program. ...
The target audience must be aware of the benefits that are being promised at every tier in a tiered loyalty program. ...
Travel merchants are facilitating BNPL as a payment option for the benefits of the travel shopper but also for other aspects like cost reduction and average transaction...
Identify theft can take place in many ways - a financial one, medical identity theft, perpetrated via creation of a synthetic identity etc....
Loyalty proved to be a saviour for airlines during the COVID pandemic, and today savvy brands are trying to ensure they are in touch with their loyal passenger...
As a travel merchant that runs a loyalty initiative a lot can be analysed to build a stronger affiliation with a traveller. ...
Travel e-commerce remains a lucrative proposition for fraudsters, but is fraud prevention getting its due or still being seen as a standalone function?...
The coming together of security and anti-fraud teams is becoming increasingly common in retail and other sectors. ...
The coming together of security and anti-fraud teams is becoming increasingly common in retail and other sectors. ...
Paytech specialists are not only playing their part in B2C, but also in simplifying processing and other B2B aspects. ...
Travel companies have had to work simultaneously on several payment-related aspects over the last couple of years....
Is ChatGPT of any value to a traveller, who is closing on a travel booking? The tool isn't ready yet to help with bookings....
Airlines need to look into aspects that make a paid loyalty initiative click. Why would one agree to pay for such loyalty programme? ...