25 May How clear is the value proposition of your travel loyalty program?
The target audience must be aware of the benefits that are being promised at every tier in a tiered loyalty program. ...
Editorials
15 May Leveraging BNPL for benefits beyond payments
Travel merchants are facilitating BNPL as a payment option for the benefits of the travel shopper but also for other aspects like cost reduction and average transaction...
10 May Identity theft and ATO issue – evaluating from a former fraudster’s view
Identify theft can take place in many ways - a financial one, medical identity theft, perpetrated via creation of a synthetic identity etc....
01 May Relying on loyalty when there is uncertainty around customers
Loyalty proved to be a saviour for airlines during the COVID pandemic, and today savvy brands are trying to ensure they are in touch with their loyal passenger...
18 Apr Keeping a loyalty program relevant for members
As a travel merchant that runs a loyalty initiative a lot can be analysed to build a stronger affiliation with a traveller. ...
13 Apr Avoiding the wrath of a watchdog and customers owing to data breaches
Travel e-commerce remains a lucrative proposition for fraudsters, but is fraud prevention getting its due or still being seen as a standalone function?...
07 Apr Alternative payment methods increasingly being preferred in Europe
The coming together of security and anti-fraud teams is becoming increasingly common in retail and other sectors. ...
24 Mar Leveraging the prowess of security and anti-fraud teams
The coming together of security and anti-fraud teams is becoming increasingly common in retail and other sectors. ...
20 Mar Assessing the role of paytech in travel
Paytech specialists are not only playing their part in B2C, but also in simplifying processing and other B2B aspects. ...
13 Mar Letting a travel shopper pay with aplomb
Travel companies have had to work simultaneously on several payment-related aspects over the last couple of years....
28 Feb Evaluating the role of ChatGPT in travel
Is ChatGPT of any value to a traveller, who is closing on a travel booking? The tool isn't ready yet to help with bookings....
22 Feb Making paid loyalty initiatives viable
Airlines need to look into aspects that make a paid loyalty initiative click. Why would one agree to pay for such loyalty programme? ...
