18 Apr Speed and Sustainability – buzzwords in air travel
It is time travel companies look at a cohesive way of following up, evaluating, and reporting on sustainability...
Loyalty Editorials
20 Dec Supporting sustainable operations as a travel brand in 2024
It is time travel companies look at a cohesive way of following up, evaluating, and reporting on sustainability...
07 Dec Counting on tech in running a successful loyalty program in 2024
One aspect related to loyalty that airlines must delve into whether their technology platform is an enabler. ...
17 Oct Maximising the utility of a co-brand credit card and travel benefits
Travel companies are looking at ways to capitalise on technological advancements enabled by artificial intelligence (AI)...
20 Sep Adopting an apt approach to leverage AI in travel
Travel companies are looking at ways to capitalise on technological advancements enabled by artificial intelligence (AI)...
07 Jul Evaluating alternatives to greenwashing as a travel brand
Travel companies must delve into how consumers are feeling about initiatives related to supporting sustainability and avoiding greenwashing. ...
18 Jun Curbing status match loyalty fraud in a proactive manner
Airlines have been looking at ways to target high-value high flyers and one of the tools they have been using is status match campaigns. ...
09 Jun Making redemption cycle work in today’s context
Loyalty specialists focus on various aspects related to redemption and the related cycle....
02 Jun Learning from backlash faced by Woolworths over subscription
The decision of Woolworths to bring a change in its subscription is resulting in criticism. It is vital to handle such issues with planning. ...
25 May How clear is the value proposition of your travel loyalty program?
The target audience must be aware of the benefits that are being promised at every tier in a tiered loyalty program. ...
01 May Relying on loyalty when there is uncertainty around customers
Loyalty proved to be a saviour for airlines during the COVID pandemic, and today savvy brands are trying to ensure they are in touch with their loyal passenger...
18 Apr Keeping a loyalty program relevant for members
As a travel merchant that runs a loyalty initiative a lot can be analysed to build a stronger affiliation with a traveller. ...
