Finding ways to optimize travel cobrand value proposition - AiConnects.us
27744
post-template-default,single,single-post,postid-27744,single-format-standard,bridge-core-3.1.3,qode-page-transition-enabled,ajax_fade,page_not_loaded,, vertical_menu_transparency vertical_menu_transparency_on,qode_grid_1300,qode-child-theme-ver-1.0.0,qode-theme-ver-30.2,qode-theme-bridge,wpb-js-composer js-comp-ver-7.3,vc_responsive
 

Finding ways to optimize travel cobrand value proposition

Ai Editorial

Ai Editorial: Focus needs to be on making the experience simple, especially in the wake of evolved preferences owing to the pandemic. For instance, when it comes to the usage of cards, focus on seamless payments, rewards innovation, real-time experience and personalization, writes Ai’s Ritesh Gupta

4th May, 2021

 

“There is definitely light at the end of tunnel (ref. to recovery in the travel sector),” mentioned Neva Ignatow, Director AAdvantage Co-Brand Partnerships, American Airlines, during the inaugural session of the Co-Brand & Travel Rewards 2021 Online Conference held last week.
Neva said the focus has been on preparation, to ensure travellers feel safe and comfortable whenever they decided to go ahead with their plans.

As airlines gear up for recovery in terms of revenue generation, they should eye opportunities to target a slice of a shopper’s wallet, as certain categories witnessed a tremendous spike in transaction activity.

Neva referred to airlines’ ability to engage customers when they are flying and when they aren’t flying. “The dream of travel was always back of the mind (of shoppers whenever they bought),” said Neva, referring to offers that aren’t just rel. to travel.

Andy Pyper, SVP Account Management, Mastercard, referred to the significance of QR Codes and other trends related to spending. Shoppers increasingly opted for touchfree interactions using devices and contactless cards.

Making improvements

Many travel credit card issuers have been extending new or enhanced perks to align themselves as per the behaviour or spending pattern of cardholders over the last 9-12 months. Are these initiatives proving to be fruitful as spending drifted or featured shopping from categories such as groceries, on-demand offerings etc.? How effective flexible redemptions, statement credits have been? Airlines must delve into this.

Another aspect is use of data and technology. How can AI play its part in the co-brand space? How are #fintech companies foraying into every aspect of the credit card value chain? How can airlines capitalize on their existing credit card product, offering value to cardholders?

The bottom-line is – make the experience simple, especially in the wake of evolved preferences owing to the pandemic. For instance, when it comes to the usage of cards, focus on seamless payments, rewards innovation, real-time experience and #personalization. How about re-imagining a proposition for the mobile generation? Time to make the most of biometrics, voice authentication etc.?

“Give us good AI, not bad AI…we are already living a complicated life. Ai should bring simpler marketing,” said Joe Brancatelli, Author & Writer, Joesentme.com.

Kobie Marketing‘s Kate Hogenson and Brittany Billings led a Q&A session with panellists at the conference.

Follow Ai on Twitter: @Ai_Connects_Us

Follow us:
 



Share