12 Nov Evaluating the future of co-brand credit cards
The discussion around mobile wallets/ apps versus co-brand credit cards is quite relevant in today's rapidly digitizing financial landscape....
Loyalty Editorials
30 Oct Driving co-brand spending through sustainability
As travellers increasingly prioritise sustainability, airlines can leverage their FFPs to to enhance this connection....
23 Oct How are Apple and Amazon targeting co-branded credit cards in travel?
As tech giants like Apple and Amazon expand their financial services offerings, it's crucial to examine how they're positioning themselves to capture airline-related spending. ...
15 Oct General-purpose credit cards vs. travel co-brand cards
Gen Z, known for their digital-first mindset and emphasis on experiences, approaches credit card selection with a unique perspective....
08 Oct Rewards for co-brand credit card holders – how are airlines playing their part?
Airlines encourage frequent flyer program (FFP) members to undertake certain initiatives. What if there is a different experience? ...
12 Sep Leveraging travel status as a CX-come-revenue tool
Travel status can significantly influence a traveller's decision-making process. ...
02 Sep Airline status – maximising both CX and revenue generation
Travel marketers stated that status of a member of a frequent flyer program is an airline’s most powerful tool....
01 Jul Congratulations CardGuru!
CardGuru, an AI-assisted credit card recommendation engine, won the #MegaEvent2024's Lion's Den pitch competition in Calgary. ...
20 Jun Counting on tech to strengthen travel loyalty initiatives
Travel loyalty programs continue to evolve. Key aspects such as accrual, redemption, award availability, etc. have changed tremendously ...
14 Jun Taking cue from indifferent experiences while running FFPs
Airlines encourage frequent flyer program (FFP) members to undertake certain initiatives. What if there is a different experience? ...
10 Jun Making the most of pay with points option in travel loyalty
The option to pay with points as a way to redeem a loyalty currency can play its part in stepping up the engagement level. ...
05 Jun Counting on banks as a travel merchant to strengthen loyalty
A timely message or an email from a bank can help a loyal member to get a desired reward. ...
