25 May How clear is the value proposition of your travel loyalty program?
The target audience must be aware of the benefits that are being promised at every tier in a tiered loyalty program. ...
Loyalty Editorials
01 May Relying on loyalty when there is uncertainty around customers
Loyalty proved to be a saviour for airlines during the COVID pandemic, and today savvy brands are trying to ensure they are in touch with their loyal passenger...
18 Apr Keeping a loyalty program relevant for members
As a travel merchant that runs a loyalty initiative a lot can be analysed to build a stronger affiliation with a traveller. ...
22 Feb Making paid loyalty initiatives viable
Airlines need to look into aspects that make a paid loyalty initiative click. Why would one agree to pay for such loyalty programme? ...
25 Nov Targeting cost-related benefits of partnerships in loyalty
The blend of related technology, data and intelligence is going to result in smart digital wallets, something worth delving into. ...
21 Nov Adopting a crypto rewards strategy
A study has indicated that multi-merchant coalitions, financial services and entertainment brands are most likely to adopt crypto rewards in the future. ...
27 Sep Gearing up for the “Smart Digital Wallets” era
The blend of related technology, data and intelligence is going to result in smart digital wallets, something worth delving into. ...
15 Sep Is premium leisure travel here to stay?
How to evaluate bleisure travel? If more trips are mix of business and leisure travel, is the answer - premium leisure? ...
11 Sep “Airline status is less stable than it has ever been”
Airline status is less stable than it has ever been and airlines must keep an eye on the behaviour of elite members or co-brand card holders....
22 Aug Answering 5 questions while offering travel rewards
Companies, including travel brands, are digging deep to evaluate how consumers utilize credit in their everyday lives and for aspirational offerings to strengthen their overall co-branded credit card...
10 Aug If credit beats debit, how to keep consumers interested as a travel brand?
Companies, including travel brands, are digging deep to evaluate how consumers utilize credit in their everyday lives and for aspirational offerings to strengthen their overall co-branded credit card...
04 Jul Evaluating trust when it comes to refunds or disruption guarantee
Travel shopper must be aware of refunds or the cancellation policy. Travel merchants need to have trustworthy processes. ...
