09 Feb Rewards goal and redemption options – is the gap being bridged?
Ai Editorial: Getting closer to any reward goal faster is fine, but when one is not traveling, then letting redeem for products they have been increasingly spending on...
Loyalty Editorials
27 Jan Targeting high-value travellers who prefer to diversify “points” investment
Ai Editorial: Experts point out that a hefty point balance parked with one airline is far from an ideal scenario today. ...
20 Dec Making FFPs more attractive via partnerships
Ai Editorial: The past 20 months or so have seen interesting partnership-related initiatives from airlines for their FFPs. While certain airlines believed in enlarging their ecosystem,...
29 Nov Counting on loyalty programs for travel recovery as a tourism board
Ai Editorial: Covid19 has had a long-term impact on the travel industry, but considering that it’s been 18 months or so, the agile and proactive tourism boards...
10 Sep Reshaping a loyalty program for a post-pandemic world
Ai Editorial: Lockdowns and restrictions have had a profound impact on how people live. Travel brands continue to assess the same and accordingly have to incorporate several...
09 Aug Being more relevant to the loyal traveller
Ai Editorial: Different fundamentals of airlines’ and loyalty businesses must be delved into and one should work out ways to translate loyalty into desirable business outcomes...
03 Aug RM + Loyalty – how can airlines make the most of it?
Ai Editorial: Revenue Management (RM) and loyalty executives working for an airline must gain better understanding of each other’s functioning and also jointly look at the expectations of...
27 Jul Imperative for brands to show loyalty to the customer: report
A study has indicated that brands need to consider the notion of “customership” as a key requirement in the post-pandemic era and must aim to be related as...
12 Jul Making travel “touchless” via technology, how AA is doing it?
Ai Editorial: The Covid19 pandemic is being perceived as an opportunity by the likes of American Airlines to make travel more seamless and touchless. The airline’s...
06 Jul Don’t shock travel shoppers, rather let them be in control!
Ai Editorial: Airlines must focus on creating policies and products to allow consumers to reclaim what has been lost – control, recommends IdeaWorksCompany. ...
01 Jul Delivering in testing times as a travel loyalty professional
Ai Editorial: Senior executives from IAG, Air Canada and Points spoke about key initiatives and lessons learned over the past year or so at Ai’s MegaEvent, writes Ai’s...
24 Jun Loyalty is not just about miles, focus also on taking care
Ai Editorial: Air Canada is focusing on both the aspirational aspect as well as high-frequency shopping categories/ activities to sustain continuous engagement with loyalty program members, writes Ai’s...
