20th September 2023
Travel companies are looking at ways to capitalise on technological advancements enabled by artificial intelligence (AI).
Rocket Travel by Agoda has been actively exploring and experimenting in several arenas, including improving customer service, more accurate room title translations to optimize the booking experience and email campaigns. The operations team worked on a new initiative to automate the need for cancelling reservations while reducing the workload on live agents.
In terms of how the team at Rocket Travel by Agoda is constantly trying to improve, it states that the inputs are not being taken at face value. Rather, “exercising judgment, corroborating with multiple trusted sources, fact-checking, and applying critical thinking” are being relied upon in day-to-day work. The company is looking at ways to scale up what is being tested and executed. One example is testing room translations in Spanish and Portuguese, and offering it to serve customers in other languages. The company underlined that every time a usability aspect is tested, it does provide the team with important insights about users, their preferences when using sites, understand customer behaviour across different devices etc. Nancy Alsip Sarah Bock
If you are keen on exploring how AI can play its part in improving upon travel co-brand proposition, then there is a session, featuring Vanessa Horwell, Chief Strategy Officer, ThinkInk, lined up at the upcoming Co-Brand & Travel Rewards 2023 conference (18-19 October, Wilmington, Delaware):
https://www.aiconnects.us/co-brand-travel-rewards-2023/
By Ritesh Gupta, Ai Events
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