5th June 2024
A timely message or an email from a bank or a travel merchant that helps a consumer accrue more points or miles for their card spend and get closer to a desired reward is worth it.
As depicted in an email (pic below featuring Accor and Axis Bank) from Accor, informing a loyal customer to convert their points earned from any credit card from a particular bank (including an existing co-brand card featuring another travel merchant) is a prudent way to enjoy more perks from Accor’s loyalty program.
While other hotel companies have been offering an option to spend more in order to buy points or promotional campaigns, this campaign is about making the most of existing points with a bank to get closer to a reward.
This way a travel merchant is also trying to make the most of an association with a bank, using their first party data, to reach out to an existing loyal member to take the relationship forward. And when one clicks on the link given in the email, the conversion is also simple to understand and eventually take the desired action.
It is worth evaluating what all can be done to make a traveller feel more affiliated with a brand, not always about seeking more spend from them but look at other ways, for instance, in this case the spend that they have already incurred with a credit card, to boost loyalty.
In a way, a hotel isn’t competing with just hotels, rather they are also competing with airlines and other travel merchants, too, to strengthen loyalty and target more co-brand card spend. Also, it is worth counting on a bank’s first party data, and tally it what can be done to reach out to an existing travel loyalty program member.
So what all can done in this arena?
Hear from experts at the upcoming #MegaEvent2024:
https://www.aiconnects.us/mega-event-2024/
By Ritesh Gupta, Ai Events
Follow Ai on Twitter: @Ai_Connects_Us
