Loyalty & Revenue Management
Date: | 10, 12 of May & 28 June, 10am Eastern |
Location: | Online |
Recording: | Request Recoding emailing here |
• Tuesday 10 May 10am-11am: Frequent Traveler Programs 101 for Revenue Management Experts
• Thursday 12 May 11am-12pm: Revenue Management 101 for Frequent Traveler Programs Experts
• Tuesday 28 June 10am : Organizational Design and Loyalty / RM
Revenue Management and Loyalty are two silos within airlines and travel businesses that often don’t understand each other. This virtual event is designed to help bridge this gap.
It’s for anyone working in Revenue Management, Pricing, Frequent Traveler Programs, and Partnership Marketing interested to learn more about how Revenue Management and Loyalty work better together.
We looked at issues ranging from Loyalty internally paying Revenue Management at the optimal price for inventory to providing Revenue Managers with the basics of Loyalty Program Revenues, and many issues in between.
Issues to be looked at in this event will include:
- Status vs. points – how do different market segments value & consumers differentiate elements of the programme?
- How does loyalty drive demand, especially among status-chasers?
- What is the impact of FFP membership & engagement on willingness to pay?
- What data does loyalty generate that RM can use? And vice-versa?
In conjunction with:
PREVIOUSLY HELD
Day 1: Raise the Questions
Tuesday, 10 May 2022
10:00am – 11:00am Eastern
(4.00pm – 5.00pm European)
Loyalty & Revenue Management: The Top Line View
– Oliver Ranson, Author, Airline Revenue Economics
– Mark Ross-Smith, CEO, Status Match
Day 2: Answer the Questions
Tuesday, 24 May 2022
10.00am – 11.00am Eastern
(4.00pm – 5.00pm European)
Fireside Chat: Aligning People, Data, & Offers
– Steve Sickel, CMO, The Mallet Group
Questioners
– Marc Berman, CEO, TMG 3.0
– Oliver Ranson, Author, Airline Revenue Economics
Day 3: Organizational Structure and Loyalty
Tuesday, 28 June 2022
10.00am – 11.00am Eastern
(4.00pm – 5.00pm European)
Fireside Chat: Structuring your organization for Optimal RM and Loyalty
– Dr Ricardo Pilon, Owner & Principal AI Strategy Consultant, millennium-ai / Managing Partner, AI Training Group
Questioner
– Chris Staab, Managing Partner, Ai Events
Upcoming Events
- 5 Diciembre, 2023
- 5 Diciembre, 2023
- 5-6 Diciembre, Bogota
- 6 Diciembre, 2023, 8pm
- 13 December, 2pm Sydney
- 14 December, 10am ET
- 7 February 2024
- 22-23 May, London, UK
- 22 May, London, UK
- 18-19 June, Calgary, Canada