Loyalty & Revenue Management - AiConnects.us
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Loyalty & Revenue Management

Date: 10, 12 of May & 28 June, 10am Eastern
Location: Online
Recording: Request Recoding emailing here


Tuesday 10 May 10am-11am: Frequent Traveler Programs 101 for Revenue Management Experts
• Thursday 12 May 11am-12pm: Revenue Management 101 for Frequent Traveler Programs Experts
Tuesday 28 June 10am : Organizational Design and Loyalty / RM

Revenue Management and Loyalty are two silos within airlines and travel businesses that often don’t understand each other. This virtual event is designed to help bridge this gap.

It’s for anyone working in Revenue Management, Pricing, Frequent Traveler Programs, and Partnership Marketing interested to learn more about how Revenue Management and Loyalty work better together.

We looked at issues ranging from Loyalty internally paying Revenue Management at the optimal price for inventory to providing Revenue Managers with the basics of Loyalty Program Revenues, and many issues in between.

Issues to be looked at in this event will include:

  1. Status vs. points – how do different market segments value & consumers differentiate elements of the programme?
  2. How does loyalty drive demand, especially among status-chasers?
  3. What is the impact of FFP membership & engagement on willingness to pay?
  4. What data does loyalty generate that RM can use? And vice-versa?
In conjunction with:
Loyalty & Revenue Management Co-Host
Click To View Full Agenda
Day 1: Raise the Questions
Tuesday, 10 May 2022

10:00am – 11:00am Eastern
(4.00pm – 5.00pm European)

Loyalty & Revenue Management: The Top Line View

Oliver Ranson, Author, Airline Revenue Economics
Mark Ross-Smith, CEO, Status Match

Day 2: Answer the Questions
Tuesday, 24 May 2022

10.00am – 11.00am Eastern
(4.00pm – 5.00pm European)

Fireside Chat: Aligning People, Data, & Offers

Steve Sickel, CMO, The Mallet Group

Marc Berman, CEO, TMG 3.0
– Oliver Ranson, Author, Airline Revenue Economics

Day 3: Organizational Structure and Loyalty
Tuesday, 28 June 2022

10.00am – 11.00am Eastern
(4.00pm – 5.00pm European)

Fireside Chat: Structuring your organization for Optimal RM and Loyalty

– Dr Ricardo Pilon, Owner & Principal AI Strategy Consultant, millennium-ai / Managing Partner, AI Training Group

– Chris Staab, Managing Partner, Ai Events

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