Loyalty & Revenue Management
Date: | Tuesday 10 & Tuesday 24 of May, 10am Eastern |
Location: | Online |
Merchants: | Free Registration |
Vendors: | $39 US |
• Tuesday 10 May 10am-11am: Frequent Traveler Programs 101 for Revenue Management Experts
• Tuesday 10 May 11am-12pm: Revenue Management 101 for Frequent Traveler Programs Experts
• Thursday 12 May 10am : Main Conference
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Revenue Management and Loyalty are two silos within airlines and travel businesses that often don’t understand each other. This virtual event is designed to help bridge this gap.
It’s for anyone working in Revenue Management, Pricing, Frequent Traveler Programs, and Partnership Marketing interested to learn more about how Revenue Management and Loyalty work better together.
We’ll look at issues ranging from Loyalty internally paying Revenue Management at the optimal price for inventory to providing Revenue Managers with the basics of Loyalty Program Revenues, and many issues in between.
Issues to be looked at in this event will include:
- Status vs. points – how do different market segments value & consumers differentiate elements of the programme?
- How does loyalty drive demand, especially among status-chasers?
- What is the impact of FFP membership & engagement on willingness to pay?
- What data does loyalty generate that RM can use? And vice-versa?
In conjunction with:
PREVIOUSLY HELD
Day 1: Raise the Questions
Tuesday, 10 May 2022
10:00am – 11:00am Eastern
(4.00pm – 5.00pm European)
Loyalty & Revenue Management: The Top Line View
– Oliver Ranson, Author, Airline Revenue Economics
– Mark Ross-Smith, CEO, Status Match
Day 2: Answer the Questions
Tuesday, 24 May 2022
10.00am – 11.00am Eastern
(4.00pm – 5.00pm European)
Fireside Chat: Aligning People, Data, & Offers
– Steve Sickel, CMO, The Mallet Group
Questioners
– Marc Berman, CEO, TMG 3.0
– Oliver Ranson, Author, Airline Revenue Economics
Day 3: Organizational Structure and Loyalty
Tuesday, 7 June 2022
10.00am – 11.00am Eastern
(4.00pm – 5.00pm European)
Fireside Chat: Structuring your organization for Optimal RM and Loyalty
– Dr Ricardo Pilon, Owner & Principal AI Strategy Consultant, millennium-ai / Managing Partner, AI Training Group
Questioner
– Chris Staab, Managing Partner, Ai Events
AIRLINE / TRAVEL MERCHANTS
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- $Free
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BANKS, VENDORS & FINANCIAL SERVICES
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- $39
- Payment by Credit Card.
- Note: Registration prices are $100 additional by bank transfer.
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Upcoming Events
- 10, 24 May & 7 June 10am ET
- 15-16 June 2022 (Live Event)
- 21-22 Sep 2022 (Live Event)
- 15-16 Noviembre 2022 (En Vivo)
- 21-22 Sep 2022 (Live Event)