Lead Sponsor
| Date: | 18 June: 2:30pm-5:30pm: Conference 7:00pm-9:00pm: Networking Reception 19 June: 9am-5pm: Conference 5:30pm-6:30pm: Networking Reception |
| Location: | Delta Hotels Downtown Calgary, Canada |
| Delegates: | +200 |
Mega Event 2024!
As travellers return to the skies and our industry starts to recover, it has been loyalty programs (and especially co-branded credit card revenues), as well as ancillary income, that have kept many airlines and travel related companies afloat. There are lots of lessons to learn and that continue to be learnt from these past few turbulent years. Mega Event 2024 was the place to gain the best practices and contacts to stay ahead of our rapidly changing travel market.
A few of the hot industry topics that were presented, discussed and debated included:
- AI and how it is being used in ancillaries and loyalty
- Big Data is (was?) meant to have revolutionised segmentation and personalisation – who is delivering in the real world?
- What impact will regulators have on ancillary selling practices? Will they stop the billion dollar industry with legislation?
- Taking your co-brand program global – what are the lessons from more regulated markets?
- Are there new ancillary products to add to your existing mix? Our Lions’ Den product pitching competition will showcase potential new ones
- Loyalty meets payments – points + cash
SCROLL DOWN TO SEE AGENDA & THE CONFERENCE POWERPOINT PRESENTATIONS
Sponsors
DAY ONE: Mega Event 2024
Tuesday 18 June
.
09:45pm – 12:00pm
Hangar Flight Museum Tour
On the morning of the 18th, Mega attendees will be invited to an intimate behind the scenes tour of the aviation collections at the The Hangar Flight Museum. This will also include sitting in some of our historic aircraft! Click Here to Register!
12:30pm – 2:00pm
Welcome Lunch & Registration Sponsored by Loyalty Status Co.
2:00pm – 2:30pm
Love, Loyalty, and Lots of Cash – Too good to be true and how long will it last?
– Jay Sorensen, President, IdeaWorksCompany
>Download Presentation Here
2:30pm – 3:00pm
Case Study: Using AI to maximise ancillary revenue
– Eduardo Rivas, Advanced Analytics Team Leader, LATAM Airlines
– Joaquin Perez, Senior Data Scientist, LATAM Airlines
3:00pm – 3:30pm
AI has a role, but the Airline Customer Experience is delivered by connecting with frontline staff
– Emanuele Vergelli, Customer Experience Co-ordinator, American Airlines
3:30pm – 4:00pm
Coffee Break & Networking
4:00pm – 4:30pm
Loyalty and Live Entertainment: How points earn and burn drives brand value
– Sabrina Karr, Senior Director Product Strategy, Live Nation
– Pranay Reddy, VP Business Development, Live Nation
4:30pm – 5:00pm
AI Hacks for Personalisation
– Lia Grimberg, Loyalty Program Consultant, Radicle Loyalty
>Download Presentation Here
5:00pm – 7:00pm
Networking Reception
DAY TWO: Mega Event 2024
Wednesday 19 June
.
8:30am – 9:10am
Welcome Coffee & Registration Sponsored by cxLoyalty
9:10am – 9:15am
Welcome Remarks from the Chairman
– Sol Zia, Executive Director, Calgary Hotel Association
9:15am – 9:40am
Loyalty driven by spend? As more programs become revenue based who benefits?
– David Feldman, Founder, Catchit Loyalty in conversation with:
– Bob Daly, Managing Director Global Cobrand, United Airlines
– Charles Christianson, Chief Revenue Officer, cxLoyalty
– Jay Sorensen, President, IdeaWorksCompany
9:40am – 10:05am
How a neobank/fintech is helping take co-brand card partnership to the next level
– Katlin Mathison, Strategic Partnerships Director, Neo Financial
>Download Presentation Here
10:05am – 10:30am
Loyalty Data Research – Trends and Disconnects
Moderator
– Marc Berman, CEO & Managing Partner, Mallett Group
Panellists
– Andy Hermo, Chief Operating Officer, iSeatz
– Steve Mathwig, Senior Manager Loyalty Program Engagement, Best Western Hotels
>Download iSeatz Presentation Here
10:30am – 11:00am
Coffee Break & Networking
11:00am – 11:30am
Loyalty Partnerships Track
Is technology helping loyalty or holding it back?
– Pavel Koutsenko, Director Loyalty Solutions, IBS plc
>Download Presentation Here
Ancillary Track
Ancillary Partnerships Case Study: How the Connected Traveller can unlock new revenue in destination
– Bill McKimm, VP Travel and former Director of Ancillary Revenue at Easyjet, eSimGo
>Download Presentation Here
11:30am – 12:00pm
Loyalty meets Payments: How payment wallets like Apple Pay are a new marketing channel
– Niduk D’Souza, EVP, PassEntry
>Download Presentation Here
What New Products can be added – or should be – to the Ancillary Revenue Mix?
– Iñaki Úriz, CEO, Caravelo
>Download Presentation Here
12:00pm – 2:00pm
Lunch & Networking
2:00pm – 2:30pm
Loyalty Partnerships Track
Are programs really using (big) data to drive loyalty: what do consumers think?
– Patrick Sojka, Founder, Rewards Canada
>Download Presentation Here
Ancillary Track
Ancillary cross sells for loyalty status
– Phil Gunter, Co-founder and CCO, Loyalty Status Co
>Download Presentation Here
2:30pm – 3:00pm
The Rise and Fall of 123Milhas: Loyalty lessons from the fall of the largest online retailer of airline tickets in Brazil
– Ryan Calder, Assistant Professor, Johns Hopkins University
>Download Presentation Here
How Buy Now Pay Later Can Take Your Ancillary & Revenue Management To A Higher Level
– Ian Citulsky, Partnerships Executive, Uplift
>Download Presentation Here
3:00pm – 3:30pm
Using Points for more than just flights and nights: Issues & challenges for turning points to cash
– Jonathan Silver, CEO, Engage People
>Download Presentation Here
Current State of Airline Retailing
– Jay Sorensen, President, IdeaWorksCompany
– Sanjeev Kumar, Head Industry Advisory Aviation, Tata Consultancy Services in conversation with
– Michael Smith, Board Advisor, Airline Information
3:30pm – 4:00pm
Coffee Break & Networking
4:00pm – 5:00pm
The Famous Lions´ Den | Pitching new products and services for loyalty, ancillary and co-brands!
This is an exciting pitching contest where new Travel Tech solutions to drive engagement and new revenues are pitched for 5 minutes. Pitchers are then questioned by the Lions (judges) for an additional 5 minutes. The judges will then crown winners for Best Product.
This session is a fun way for the audience to see some of the new fintech solutions coming to market.
Ringmasters
– Michael Smith, Board Advisor, Airline Information
– Sinead Finn, Director, Affinnity
Judges
– Sanjeev Kumar, Head Industry Advisory Aviation, Tata Consultancy Services
– Samuel Williams, Senior Manager Customer Loyalty, Sun Country Airlines
– David Feldman, Founder, Catchit Loyalty
Pitching Companies
TWAI
Cardguru
GiveAMile
Points for School
5:00pm – 6:00pm
Networking Session
Upcoming Events
- 11-12 February 2025
- 22 January 2025
