Lead Sponsor

New cxLoyalty
Date: 18 June: 2:30pm-5:30pm: Conference
5:30pm-7:30pm: Networking Reception
19 June: 9am-5pm: Conference
5:30pm-6:30pm: Networking Reception
Location: Delta Hotels Downtown Calgary, Canada
Delegates: +200
Register: Register Now Pricing: Airlines/Travel: $349 USD  / Vendors: $1399 USD

Join the “Mega Conversation” at Mega Event 2024!

Join us in Calgary for the “Mega Conversation” at Mega Event 2024! As travellers return to the skies and our industry starts to recover, it has been loyalty programs (and especially co-branded credit card revenues), as well as ancillary income, that have kept many airlines and travel related companies afloat. There are lots of lessons to learn and that continue to be learnt from these past few turbulent years. Join Mega Event 2024 to gain the best practices and contacts to stay ahead of our rapidly changing travel market.

Click to View Hot Topics

A few of the hot industry topics that will be presented, discussed and debated include:

  • AI and how it is being used in ancillaries and loyalty
  • Big Data is (was?) meant to have revolutionised segmentation and personalisation – who is delivering in the real world?
  • What impact will regulators have on ancillary selling practices?  Will they stop the billion dollar industry with legislation?
  • Taking your co-brand program global – what are the lessons from more regulated markets?
  • Are there new ancillary products to add to your existing mix?  Our Lions’ Den product pitching competition will showcase potential new ones
  • Loyalty meets payments – points + cash
Scroll Down to See Conference Agenda


Click To View Full Agenda

DAY ONE: Mega Event 2024
Tuesday 18 June


09:45pm – 12:00pm

Hangar Flight Museum Tour

On the morning of the 18th, Mega attendees will be invited to an intimate behind the scenes tour of the aviation collections at the The Hangar Flight Museum. This will also include sitting in some of our historic aircraft! Click Here to Register!

12:30pm – 2:00pm

Welcome Lunch & Registration Sponsored by Loyalty Status Co.


Welcome Remarks from the Chairman

Sol Zia, Executive Director, Calgary Hotel Association

2:00pm – 2:30pm

Love, Loyalty, and Lots of Cash – Too good to be true and how long will it last?

Jay Sorensen, President,  IdeaWorksCompany

2:30pm – 3:00pm

Case Study:  Using AI to maximise ancillary revenue

Eduardo Rivas, Advanced Analytics Team Leader, LATAM Airlines
Joaquin Perez, Senior Data Scientist, LATAM Airlines

3:00pm – 3:30pm

AI has a role, but the Airline Customer Experience is delivered by connecting with frontline staff

Emanuele Vergelli, Customer Experience Co-ordinator, American Airlines

3:30pm – 4:00pm

Coffee Break & Networking

4:00pm – 4:30pm

Loyalty and Live Entertainment: How points earn and burn drives brand value

Sabrina Karr, Senior Director Product Strategy, Live Nation
Pranay Reddy, VP Business Development, Live Nation

4:30pm – 5:00pm

AI Hacks for Personalisation

Lia Grimberg, Loyalty Program Consultant, Radicle Loyalty

5:00pm – 7:00pm

Networking Reception

DAY TWO: Mega Event 2024
Wednesday 19 June


8:30am – 9:10am

Welcome Coffee & Registration

9:10am – 9:15am

Welcome Remarks from the Chairman

Sol Zia, Executive Director, Calgary Hotel Association

9:15am – 9:40am

Loyalty driven by spend?  As more programs become revenue based who benefits?

David Feldman, Founder, Catchit Loyalty in conversation with:
Bob Daly, Managing Director Global Cobrand, United Airlines
Charles Christianson, Chief Revenue Officer, cxLoyalty
Jay Sorensen, President,  IdeaWorksCompany

9:40am – 10:05am

How a neobank/fintech is helping take co-brand card partnership to the next level

Katlin Mathison, Strategic Partnerships Director, Neo Financial

10:05am – 10:30am

Loyalty Data Research – Trends and Disconnects

Marc Berman, CEO & Managing Partner, Mallett Group

Andy Hermo, Chief Operating Officer, iSeatz
Steve Mathwig, Senior Manager Loyalty Program Engagement, Best Western Hotels

10:30am – 11:00am

Coffee Break & Networking
Loyalty Partnerships Track

Track Chair
Kevin Crowe, Founder, GiveAMile

Ancillary Track

Track Chair
Sinead Finn, Director, Affinnity

11:00am – 11:30am

Loyalty Partnerships Track

Is technology helping loyalty or holding it back?

Pavel Koutsenko, Director Loyalty Solutions, IBS plc

Ancillary Track

Ancillary Partnerships Case Study:  How the Connected Traveller can unlock new revenue in destination

Bill McKimm, VP Travel and former Director of Ancillary Revenue at Easyjet, eSimGo

11:30am – 12:00pm

Loyalty meets Payments:  How payment wallets like Apple Pay are a new marketing channel

Niduk D’Souza, EVP, PassEntry

What New Products can be added – or should be – to the Ancillary Revenue Mix?

Iñaki Úriz, CEO, Caravelo

12:00pm – 2:00pm

Lunch & Networking

2:00pm – 2:30pm

Loyalty Partnerships Track

Are programs really using (big) data to drive loyalty: what do consumers think?

Patrick Sojka, Founder, Rewards Canada

Ancillary Track

Current State of Airline Retailing

Sanjeev Kumar, Head Industry Advisory Aviation, Tata Consultancy Services

2:30pm – 3:00pm

The Rise and Fall of 123Milhas:  Loyalty lessons from the fall of the largest online retailer of airline tickets in Brazil

Ryan Calder, Assistant Professor, Johns Hopkins University

How Buy Now Pay Later Can Take Your Ancillary & Revenue Management To A Higher Level

– Ian Citulsky, Partnerships Executive, Uplift

3:00pm – 3:30pm

Using Points for more than just flights and nights:  Issues & challenges for turning points to cash

Jonathan Silver, CEO, Engage People

Ancillary cross sells for loyalty status

Phil Gunter, Co-founder and CCO, Loyalty Status Co

3:30pm – 4:00pm

Coffee Break & Networking

4:00pm – 5:00pm

The Famous Lions´ Den | Pitching new products and services for loyalty, ancillary and co-brands!

This is an exciting pitching contest where new Travel Tech solutions to drive engagement and new revenues are pitched for 5 minutes. Pitchers are then questioned by the Lions (judges) for an additional 5 minutes. The judges will then crown winners for Best Product.

This session is a fun way for the audience to see some of the new fintech solutions coming to market.

Michael Smith, Board Advisor, Airline Information
Sinead Finn, Director, Affinnity

Sanjeev Kumar, Head Industry Advisory Aviation, Tata Consultancy Services
Samuel Williams, Senior Manager Customer Loyalty, Sun Country Airlines
David Feldman, Founder, Catchit Loyalty

Pitching Companies
Points for School

5:00pm – 6:00pm

Networking Session

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