2nd September 2024
What can make customer insights actionable is a vital topic for travel marketers. In this context, the role of zero-party data, which a consumer provides intentionally and shares with a brand, can’t be undermined.
The question is – what in a loyalty initiative can result in such a valuable piece of information, for instance, what is the intent of a member, what do they like that the brand offers and so on.
There are ways in which airlines and other travel brands can garner zero-party data. If served right, members of a loyalty program can proactively provide information about themselves.
One way is to count on the prowess of airline status.
The team at Loyalty Status Co emphasises that status is an airline’s most powerful tool.
As airlines target high-value consumers, it is up to them to capitalise on what they already have for their members. Be it for creating value in their members’ everyday lives or enhancing the travel experience, whenever an airline hears back from a member, it needs to act. Anyway when members entrust you with their data, a merchant must act for the benefit of members.
So how to gear up for status-related initiatives in order to maximise both CX and revenue generation?
Join Mark Ross-Smith and Phil Gunter to learn how to better leverage your status program to drive profitable revenue and member engagement.
Status: The most powerful and underused tool in the Loyalty Program toolbox
September 12, 9:30am ET/ 3:30pm CET
By Ritesh Gupta, Ai Events
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