Co-Brand & Travel Rewards 2023

Date: 18-19 October 2023
Location: Wilmington, Delaware (Greater Philadelphia)
Delegates: 120+

Lead Sponsor

New cxLoyalty

Co-Brand & Travel Rewards 2023 was back in Wilmington, Delaware, which is just outside Philadelphia. It took place on Wednesday and Thursday, October 18th and 19th, 2023. Wilmington is the Co-Brand Capital of the USA, which brings many banks to this event, where we discuss the hot topics related to co-branding travel-related credit cards- the biggest drivers of ancillary revenue at airlines and hotels.

NOTE: Scroll down to the agenda to see the PowerPoint Presentations from this event.


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Wednesday 18th October 2023

2:30pm- 3.00pm

Coffee, Registration and Networking

3.00pm – 3.30pm


Steve Sickel,  Chief Marketing Officer, The Mallett Group

Co-brands drive income for the loyalty program but can they drive sales for the core business?

Dr Chakravarthi Narasimhan,  Philip L. Siteman Professor Emeritus of Marketing, Washington University

>Download Presentation Here

3.30pm – 4.00pm

How technology delivers a second look at non standard customers

Pat Napoli, CEO, Appressa
Chris Mettler, Founder & Chairman, Sovereign Co

>Download Presentation Here

4.00pm – 5.00pm

Deep Dive:  Opportunities, challenges and issues in the second look approach for airline & travel co-brand cards

– Mike Isom, Spirit Airlines

Speakers & Panellists
Mike Zieg, VP Partnerships, Pagaya
– Steve Mathwig, Senior Marketing Manager, BWH Hotels
– Brett Whiton, President, Digital Card Choice
John Coombe, SVP, Credit One Bank

To contact the participants in this session, click on the hyperlinks of their names to take you to their LinkedIn profile where you can get in touch direc
To contact the participants in this session, click on the hyperlinks of their names to take you to their LinkedIn profile where you can get in touch direc

5.00pm – 7.00pm

Networking Reception Sponsored by Arrivia

Win a 7 day Mexico resort vacation at select Vidanta Resorts!

arrivia Logo
Thursday 19th October 2023

8.00am – 8.50am

Registration, Check-In and Breakfast

8.50am – 9.00am

Welcome from the Chair – Opening Remarks

Tom Madden, EVP and Managing Partner, Phaedon (formerly ICF Next)

9.00am – 9.25am

State of the Industry:  Reimagining Loyalty and Co-brands

Chuck Christianson, Chief Revenue Officer, cXLoyalty

>Download Presentation Here

9.25am – 9.50am

Case Study:  How to drive co-brand transactions by making travel spend central to engagement

Bill Hanifin, CEO, Wise Marketer Group in conversation with:
Kenneth Purcell, CEO, iseatz 
Phil Rubin, Founder and Principal, Grey Space Matters

>Download Presentation Here

9.50am – 10.15am

Case Study:  Travel is still the redemption of choice: how Citi built a market leading portal

Sarah Bock, VP Commercial, Rocket Travel by Agoda
Jenny Rose, Director of Marketing, Rocket Travel

10.15am – 10.45am

Networking and Coffee Break sponsored by iSeatz
iSeatz Logo 2023

10.45am – 11.35am

Panel: Lessons from Regulated & Non-US Markets:  from innovations to managing regulated interchange, gift cards and impacts of the proposed Credit Card Competition Act

Michael Smith, Board Advisor, Airline Information

Paul Kelly, VP Business Development, Stored Value Solutions
Sinead Archer, Commercial Director, Head for Points (joining via Zoom)
Rob Daniel, EVP Client Solutions, Bond Brand Loyalty
Glenn Grossman, Director of Research, Cornerstone Advisors (recorded interview)
– Lance Blockley, Managing Director, The Initiatives Group (recorded interview)

11.35am – 12.00pm

We’ve All Heard Of AI, Big Data And ChatGPT.  But What Are They Really And How Will They Impact Co-Brands?

– Vanessa Horwell, Chief Strategy Officer, ThinkInk

>Download Presentation Here

12.00pm – 12.25pm

Using your call centre as a revenue driver

Tracy Murgash, Chief Operations Officer, Truelio

>Download Presentation Here

12.30pm – 2.00pm

Lunch and Networking Sponsored by Do Good Points

2.00pm – 2.30pm

Beyond Airline and Travel:  Lessons from new market entrants

Dave Canty, SVP Head of Loyalty & Partnerships, Bilt Rewards in conversation with:
Steve Arsenault, Technology & Sales Consultant, S J Arsenault Consulting

2.30pm – 3.00pm

Around the world of co-branding: a network perspective

Jack Funda, SVP Business Development & Partnerships, Visa  in conversation with
Jay Sorensen, President, IdeaWorksCompany

3.00pm – 3.30pm

Thinking of changing issuer?  Ten key lessons in RFPing your portfolio

Kirsten Osland, Head of Card Partnerships Business Development, Capital One

>Download Presentation Here

3.30pm – 4.00pm

Coffee Break & Networking Sponsored by TripGift

4.00pm – 5.00pm

The Famous Ai Events Lions’ Den:  Innovative product pitches

For the first time ever at the Co-Brand & Travel Rewards conference we are staging the Lions’ Den pitching contest! Delegates at Ai’s other events tell us that this is one of their favourite sessions. For it, innovative start-ups will pitch for 5 minutes each, and then take 5 minutes of questions from our experienced judges. Judges will choose a Best Product, while the audience will choose Best Pitch.

This is a paid for pitching session and is now SOLD OUT! If you have a product that you would like to pitch, then we can add you to the standby list or place you as a pitching company at Mega Event 2024. Please email for more details.

Lions (Judges)
Dave Andreadakis, Chief Growth Officer, Bluewater
Jay Sorensen, President, IdeaWorksCompany
Jessica Murphy, VP Partner Travel, cxLoyalty

Product Pitching Companies
Andy Choi, Founder & CEO, Do Good Points
Jonathan Flynn, SVP Strategic Partnerships, Privacy Hawk
Sam King, Chief Commercial Officer, GigSky

5.00pm – 6.00pm

Juntos Podemos
Networking Reception Sponsored By Do Good Points

Charity Raffle benefiting Juntos Podemos Curundu.

Juntos Podemos Curundu is a organization supporting impoverished communities in Panama through scholastic programs, children’s programs, a community kitchen, and a homeless program.

Prizes for the charity raffle have been donated by


Session Previews

Co-Brand 2023 Hot topics

  • Lessons from Regulated Markets: co-brand innovations from markets with regulated interchange
  • Sharing Card Profits
  • How to structure the co-brand partnership:
  • Best Cardholder Benefits – and managing the frontline impacts
  • Alliance Co-brands
  • Innovations for Driving Spend
  • RFP’ing my Program – how best to do it and move a portfolio
  • Crypto – threat or opportunity
  • Wallets – how to get my card top of those google pay/Apple Pay
  • Rising Interest Rates & Card Defaults – how to manage the impacts?
  • BNPL – a threat to traditional card products?
  • Political Lobbying
  • Lesson from non-Travel Co-brands
  • Thinking Beyond the Physical Card
  • Sustainability & Green Loyalty: it’s coming for travel rewards like it, or not
  • 18 - 19 October 2023 in Wilmington, Delaware
    Co-Brand & Travel Rewards 2023 will be back in Wilmington, Delaware, which is just outside Phil...

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