Co-Brand & Travel Rewards 2023
Co-Brand & Travel Rewards 2023 was back in Wilmington, Delaware, which is just outside Philadelphia. It took place on Wednesday and Thursday, October 18th and 19th, 2023. Wilmington is the Co-Brand Capital of the USA, which brings many banks to this event, where we discuss the hot topics related to co-branding travel-related credit cards- the biggest drivers of ancillary revenue at airlines and hotels.
NOTE: Scroll down to the agenda to see the PowerPoint Presentations from this event.
Sponsors
CO-BRAND & TRAVEL REWARDS 2023
Wednesday 18th October 2023
2:30pm- 3.00pm
Coffee, Registration and Networking
3.00pm – 3.30pm
Chairman:
– Steve Sickel, Chief Marketing Officer, The Mallett Group
Co-brands drive income for the loyalty program but can they drive sales for the core business?
– Dr Chakravarthi Narasimhan, Philip L. Siteman Professor Emeritus of Marketing, Washington University
>Download Presentation Here
3.30pm – 4.00pm
How technology delivers a second look at non standard customers
– Pat Napoli, CEO, Appressa
– Chris Mettler, Founder & Chairman, Sovereign Co
>Download Presentation Here
4.00pm – 5.00pm
Deep Dive: Opportunities, challenges and issues in the second look approach for airline & travel co-brand cards
Moderator
– Mike Isom, Spirit Airlines
Speakers & Panellists
– Mike Zieg, VP Partnerships, Pagaya
– Steve Mathwig, Senior Marketing Manager, BWH Hotels
– Brett Whiton, President, Digital Card Choice
– John Coombe, SVP, Credit One Bank
To contact the participants in this session, click on the hyperlinks of their names to take you to their LinkedIn profile where you can get in touch direc
To contact the participants in this session, click on the hyperlinks of their names to take you to their LinkedIn profile where you can get in touch direc
5.00pm – 7.00pm
Networking Reception Sponsored by Arrivia
Win a 7 day Mexico resort vacation at select Vidanta Resorts!
CO-BRAND & TRAVEL REWARDS 2023
Thursday 19th October 2023
8.00am – 8.50am
Registration, Check-In and Breakfast
8.50am – 9.00am

Welcome from the Chair – Opening Remarks
– Tom Madden, EVP and Managing Partner, Phaedon (formerly ICF Next)
9.00am – 9.25am
State of the Industry: Reimagining Loyalty and Co-brands
– Chuck Christianson, Chief Revenue Officer, cXLoyalty
>Download Presentation Here
9.25am – 9.50am
Case Study: How to drive co-brand transactions by making travel spend central to engagement
– Bill Hanifin, CEO, Wise Marketer Group in conversation with:
– Kenneth Purcell, CEO, iseatz
– Phil Rubin, Founder and Principal, Grey Space Matters
>Download Presentation Here
9.50am – 10.15am
Case Study: Travel is still the redemption of choice: how Citi built a market leading portal
– Sarah Bock, VP Commercial, Rocket Travel by Agoda
– Jenny Rose, Director of Marketing, Rocket Travel
10.45am – 11.35am
Panel: Lessons from Regulated & Non-US Markets: from innovations to managing regulated interchange, gift cards and impacts of the proposed Credit Card Competition Act
Moderator
– Michael Smith, Board Advisor, Airline Information
Panellists
– Paul Kelly, VP Business Development, Stored Value Solutions
– Sinead Archer, Commercial Director, Head for Points (joining via Zoom)
– Rob Daniel, EVP Client Solutions, Bond Brand Loyalty
– Glenn Grossman, Director of Research, Cornerstone Advisors (recorded interview)
– Lance Blockley, Managing Director, The Initiatives Group (recorded interview)
11.35am – 12.00pm
We’ve All Heard Of AI, Big Data And ChatGPT. But What Are They Really And How Will They Impact Co-Brands?
– Vanessa Horwell, Chief Strategy Officer, ThinkInk
>Download Presentation Here
12.00pm – 12.25pm
Using your call centre as a revenue driver
– Tracy Murgash, Chief Operations Officer, Truelio
>Download Presentation Here
2.00pm – 2.30pm
Beyond Airline and Travel: Lessons from new market entrants
– Dave Canty, SVP Head of Loyalty & Partnerships, Bilt Rewards in conversation with:
– Steve Arsenault, Technology & Sales Consultant, S J Arsenault Consulting
2.30pm – 3.00pm
Around the world of co-branding: a network perspective
– Jack Funda, SVP Business Development & Partnerships, Visa in conversation with
– Jay Sorensen, President, IdeaWorksCompany
3.00pm – 3.30pm

Thinking of changing issuer? Ten key lessons in RFPing your portfolio
– Kirsten Osland, Head of Card Partnerships Business Development, Capital One
>Download Presentation Here
4.00pm – 5.00pm
The Famous Ai Events Lions’ Den: Innovative product pitches
For the first time ever at the Co-Brand & Travel Rewards conference we are staging the Lions’ Den pitching contest! Delegates at Ai’s other events tell us that this is one of their favourite sessions. For it, innovative start-ups will pitch for 5 minutes each, and then take 5 minutes of questions from our experienced judges. Judges will choose a Best Product, while the audience will choose Best Pitch.
This is a paid for pitching session and is now SOLD OUT! If you have a product that you would like to pitch, then we can add you to the standby list or place you as a pitching company at Mega Event 2024. Please email MSmith@AiConnects.us for more details.
Lions (Judges)
–Dave Andreadakis, Chief Growth Officer, Bluewater
–Jay Sorensen, President, IdeaWorksCompany
–Jessica Murphy, VP Partner Travel, cxLoyalty
Product Pitching Companies
–Andy Choi, Founder & CEO, Do Good Points
–Jonathan Flynn, SVP Strategic Partnerships, Privacy Hawk
–Sam King, Chief Commercial Officer, GigSky
Networking Reception Sponsored By Do Good Points
Charity Raffle benefiting Juntos Podemos Curundu.
Juntos Podemos Curundu is a organization supporting impoverished communities in Panama through scholastic programs, children’s programs, a community kitchen, and a homeless program.
Prizes for the charity raffle have been donated by
Session Previews
Co-Brand 2023 Hot topics
- Lessons from Regulated Markets: co-brand innovations from markets with regulated interchange
- Sharing Card Profits
- How to structure the co-brand partnership:
- Best Cardholder Benefits – and managing the frontline impacts
- Alliance Co-brands
- Innovations for Driving Spend
- RFP’ing my Program – how best to do it and move a portfolio
- Crypto – threat or opportunity
- Wallets – how to get my card top of those google pay/Apple Pay
- Rising Interest Rates & Card Defaults – how to manage the impacts?
- BNPL – a threat to traditional card products?
- Political Lobbying
- Lesson from non-Travel Co-brands
- Thinking Beyond the Physical Card
- Sustainability & Green Loyalty: it’s coming for travel rewards like it, or not
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Co-Brand & Travel Rewards 2023
18 - 19 October 2023 in Wilmington, Delaware
Co-Brand & Travel Rewards 2023 will be back in Wilmington, Delaware, which is just outside Phil...
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