14th February 2024
Airlines can explore how to deal with pain points in the passenger experience in a way that not only steps up the overall operational efficiency and drives ancillary revenue, but also ensure travellers feel they are being aided in the best possible manner.
Referring to how this can be delved into, the team at Hopper Technology Solutions (HTS) mentioned that one of their offerings, Premium Disruption Assistance (PDA), not only helps the industry and customers come to grips with an inevitable issue like the disruption in travel, but it also enables an airline to garner additional revenue and that too without any financial risk. HTS has been working on offerings in the travel fintech arena.
The PDA ancillary is a premium add-on that covers day of departure disruption, starting from delays of just one to two hours. One can opt for rebooking a new flight, on any airline, up to a maximum allowed additional cost, or keeping their delayed flight and getting compensation for 100% of their ticket cost.
This product can be directly integrated into an airline’s booking system via API. HTS manages all customer support inquiries.
Ella Alkalay Schreiber, SVP, GM Fintech at Hopper shared that in 2023 the product had a 73% repeat purchase rate among customers who experienced a qualifying disruption and used the product.
By Ritesh Gupta,
Ai Team
