Rewards for co-brand credit card holders – how are airlines playing their part?
CoBrand2024
You receive one or more complimentary business class vouchers as a reward/ award flight for your co-brand card spend. The credit states that the voucher’s validity is for a certain period, say three months. When you try booking a few weeks in advance the dates aren’t available. You try to book on a couple of occasions, but in vain. airline
As much as you would be disappointed, your expectations with award flights or other vouchers would start going down.
It then becomes imperative for the to look at how they can make the offer work for the card holder. More so in the case of infrequent travellers, who are trying to retain a certain status by showing a certain spend on the card, buying a stipulated number of air travel tickets etc. airlines
From a personal experience as a card holder, some points to ponder for airlines:
· What does my data say about me as a traveller, as a card holder?
· Have I used any of the vouchers – award flights, upgrades?
· Did I ever inquire about the award flights or upgrades? What was the outcome?
· What about my other interactions – virtually, offline etc.?
· Which destinations have I travelled plus time of the flight, reason for trip, in-flight buy etc.?
· Would the airline be willing to go beyond flight-related offers if the traveller isn’t able to use flight vouchers?
· What sort of personalised offers suit me – discounts, promotions, birthday or anniversary discounts, product recommendations based on my previous buys etc.?
· What benefits are working well within a particular loyalty status, and what does the traveller aspire for?
How are airlines as co-brand partners looking at this issue?
Hear from experts about the same at the upcoming Co-Brand & Travel Rewards 2024, scheduled to take place in Wilmington, Delaware (6-7 November 2024):
By Ritesh Gupta, Ai Events
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