10th August, 2022
Companies, including travel brands, are digging deep to evaluate how consumers utilize credit in their everyday lives and for aspirational offerings to strengthen their overall co-branded credit card proposition.
The idea is come to grips with how activities associated with money are shaping up, be it for bills, shopping, loans, travel etc.
- Also, how mobile devices are paving for further convenience, digital tools are offering more transparency and so on.
- How much are credit card miles worth?
- What are consumers seeking from their credit card purchases?
- How do they view crypto credit cards?
Even as brands can unearth new findings, one thing that remains constant is their high expectations related to rewards. In fact, a luring rewards initiative can actually alter spending habits.
But miles (or any loyalty currency) and rewards aren’t free.
So a critical aspect for the likes of airlines is their association with stakeholders involved in a co-brand credit card. Some areas that always make for an interesting introspection: control over the frequent flyer or reward point earn /burn rate at the issuer; cardholder acquisition; fees being levied on cardholders; access to cardholders’ transactional data etc.
Hear from senior industry executives at this year’s conference – Co-Brand & Travel Rewards 2022:
Date: 21-22 Sep 2022 (Live Event)
Location: Wilmington, Delaware (Greater Philadelphia)
https://www.aiconnects.us/co-brand-travel-rewards-2022-keeping-travel-king/
Some of the panellists/ moderators:
- Tom Madden, Senior Partner, ICF Next
- Hunter Woolley, EVP Business Development North America, Mastercard
- Dave Nissly, Consumer Engagement, Visa Worldwide
- Jonathan Silver, CEO, Engage
- Guy Cierzan, Chief Strategy Officer, Senior Managing Partner, Salient Global
- Jill Schmitz, Managing Director, Integrated Marketing & Communication, FNBO
- Sally French, Travel Rewards Expert, Nerd Wallet
- Patrick Young, SVP Strategic Business Development, Arrivia
- Robin Korman, Industry Expert, Korman Consulting LLC
- Michael Spelfogel, Cardless
- Lars Holmquist, CRO & Managing Partner, The Mallett Group
By Ritesh Gupta, Ai Events
Follow Ai on Twitter: @Ai_Connects_Us
