8th November, 2021
Last week’s Ancillary Merchandising Conference: Revenue Management and Inflight Product proved to be a great learning experience, featuring an array of topics encompassing discussions around the inflight product, what connectivity stands for, the use of data and so on.
Few of the many great remarks/ statements:
- “The entire passenger journey experience is not particularly pleasant for most travellers. Establish a robust value proposition for all passengers, regardless of the cabin”: Dr Hugh Dunleavy.
- “The crew can help you smell what sells!”: Oliver Ranson.
- “It is time airlines redefine connectivity and the services associated with it. We love our devices, exploring, shopping, playing, communicating and that should be the new definition of connectivity”: Vimal Kumar Rai.
- “Control, speed, connectivity, convenience and mobility need to be wrapped into a new value proposition”: Ricardo V. Pilon.
- “Travellers expect a modern shopping experience. Because retailing is everywhere. We can all agree, retailing wasn’t always an airline priority”: Alex Snape, Senior Content Strategist, ATPCO, “Rich content drives conversion, upsell and revenue”.
- When approaching an airline and understanding who is who in the airline?, “(Assess) who are the key stakeholders? What are different interests of these stakeholders? Listen to them and evaluate accordingly – is the timing apt for what you are offering and other critical aspects?”: Ursula Silling, CEO, Branchspace.
- “The in-transit (in-flight entertainment and onboard WiFi) phase is a key moment for receptivity (in comparison with other phases – inspiration, planning and in-destination)”: Madeleine Lidjan and Shane Mayer, Get Your Guide. (Evaluate connectivity, content and engagement, and ways to monetize the product).
By Ritesh Gupta
Ai Team
