The Event for Co-Brand Card Partnerships - 3rd Co-Brand Conference

Photo: Networking at Co-Brand 2016 in Philadelphia

Date: 22 May 17 - 24 May 17
Location: Atlanta, GA, USA
Delegates: 100+

Co-Brand 2017 is a third annual event dedicated to best practices for co-branding credit cards and for forging co-branded credit card relationships. This partnership-driven conference will bring together industry stakeholders from the retail, travel, and financial services industries responsible for co-branded cards.  It enables business to be done and to discuss the latest trends, best practices, actionable strategies and insights to increase co-brand card revenues. Scroll down to see the agenda.

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Pre-Day- Monday, May 22nd, 2017

7:00pm – 9:00pm:

Welcome Reception

Day 1- Tuesday, May 23rd, 2017

8:00am – 9:00am:

Registration, Breakfast & Networking

9:00am – 9:10am:

Chairman’s Opening Remarks & Agenda Comments

• Marc Berman, CEO & Managing Partner, The Mallett Group & Principal Consultant, Kobie Marketing

9:10am – 9:40am:

Opening Keynote: Seven Deadly Sins – Seven Mistakes Preventing Maximum Growth and Loyalty

• Steve Cone, Chief Revenue Officer, American Bar Association

9:40am – 10:40am:

Co-brands – Are we climbing or descending? How to stay competitive!


• Rob Grady, Industry Consultant


• Scott Resnick, Director of Loyalty Marketing, JetBlue Airways

• Stephanie Metzner-Paul, VP Membership Rewards & Co-brand, BJ’s Wholesale Club

• Michelle Ewald, Loyalty Marketing, Sun Country Airlines

• Vicky Radke, Senior Director, Amtrak Guest Rewards

10:40am -11:10am:

Coffee Break & Networking

11:10am – 11:40am:

Findings from the Visa sponsored Bond Brand Loyalty Study

• Doug Rappoport, VP Global Loyalty & Offers, Visa

• Rob Daniel, Executive Vice President, Bond Brand Loyalty

11:40am – 12:10pm:

Rebuilding co-brands for the digital-first millennial market    

• Aaron Frank, CEO, Final

12:10pm – 12:40pm:

Co-brand Card Benefits 2.0 – How the competition is stacking up

• Steve Kietz, President, Inte Q

12:40pm – 2:00pm:

Panel Discussion: Consultants- Regulated interchange, mobile wallets, trends and challenges we see


• Madeleine Anderson, Loyalty Industry Expert (fmr. senior Loyalty Marketing Executive with British Airways)


• Gail Banchik, Principal, The Arisa Group

• Eric Marks, Payments Practice Leader, West Monroe Partners

• Gary Rezak, Director, Auriemma Consulting Group

• David Woynerowski, Partner, First Annapolis

2:00pm – 3:00pm:

Lunch & Networking

3:00pm – 3:30pm:

Innovation:  Earning More Rewards on Every Purchase

• Alex Cohen, Founder, Birch Finance

3:30pm – 4:00pm:

Coffee Break & Networking

4:00pm – 5:00pm:

Panel Discussion: Millennial engagement- where they stack up in life & co-brands: different Views and perspective


• Khary Scott, VP Co-brand, Capital One


• Guy Cierzan, SVP Client Services, Olson 1 to 1

• Clint Calley, Manager Co-brand Marketing Southwest Airlines

• Elisabeth Berman, Social Media Consultant & Millennial

• Steve Sickel, CEO, Room Key

• Driss Belmadani, Marketing Partnerships, JetBlue Airways

• Mike Arono, VP Sales NA, Adara

5:00pm – 5:30pm:

Champagne Toast

6:00pm – 9:00pm:

2nd Annual Offsite Party sponsored by Elite Marketing Group

Join us for Drinks, Food, Networking & Fun! Separate complimentary registration is required for conference participants.

Day 2- Wednesday, May 24th, 2017

8:30am – 9:30am:

Breakfast & Networking

9:30am – 10:00am:

Keynote: Consumer Watch- How Issuers, Networks and Programs are Doing

• Gary Leff, Author, View from the Wing & Co-Founder, InsideFlyer

10:00am – 10:30am:

New Trends and Implications – MasterCard looks out to 2020

• Andy Pyper, VP Co-brand Marketing, MasterCard

10:30am – 11:00am:

Coffee Break & Networking

11:00am – 12:00pm:

Closing Panel Discussion – How we are the same and how we are different. The road ahead!


• Michael Pool, Director Loyalty – Latin America, Marriott International


• Kent Hattery, Managing Director Partnerships, First Bankcard

• Chris Guido, VP Co-brand & Private Label Business, TD Bank

• Lisa Kalhans, VP Co-brand Product Management, American Express

• Lamont Greene, SVP Co-Brand Marketing, Synchrony Financial

• Matt Massaua, Managing Director, Barclaycard US

12:00pm – 12:15pm:

Closing Remarks & End of Conference

• Marc Berman, CEO, The Mallett Group and Principal Consultant, Kobie Marketing

7:00pm – 8:30pm:

Welcome Reception of the Loyalty Fraud Prevention Conference (Note: This reception, which will open a separate conference focused on loyalty fraud being held in the Marriott Hotel in Buckhead. Co-Brand Conference participants are welcome to join this complimentary session.)

Conference Agenda Thumbnail Outline:

Monday, May 22nd, 2017:
18:00 – 21:00 Welcome Reception

Tuesday, May 23rd, 2017:
08:00 – 17:30 Breakfast, Conference Sessions & Networking Event
18:00 – 21:00 Offsite Networking sponsored by Elite Marketing Group

Wednesday, May 24th, 2017:
08:00 – 12:30 Breakfast & Conference Sessions

Thursday, May 25th 2017:
Loyalty Fraud Prevention Conference (Note: Separate event in Marriott Buckhead)

Sponsors of The 3rd Co-Brand Conference


    • $699 – Until Friday 21st April
    • Payment by Credit Card.
    • Note: Registration prices are $100 additional by bank transfer.

    Register Now!


    • $1149 – Until Friday 21st April
    • Payment by Credit Card.
    • Note: Registration prices are $100 additional by bank transfer.

    Register Now!

Our Event Media Partner:

The BayPay Forum (, a Silicon Valley-based international network composed of over 12,000 payment and commerce executives, entrepreneurs and investors from thousands of different companies, serves as a forum to connect members in identifying and understanding the emerging trends and innovations in the industry.

The 3rd Co-Brand Conference will host decision-makers working in Payments, Fraud & Risk, e-Commerce and Finance/Treasury Departments from air carriers and travel-related companies from around the globe.

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