21st January 2025
An email that knows uncannily well about you as an individual could be a strong indicator of a phishing attempt. This hyper-personalization can cause users to overlook critical details like the email domain or the link’s authenticity.
For example, a couple of days ago, I received an email that did entice me to click. It “knew me quite well” – both in terms of my career and my interests, plus it was well-versed with my recent online activity. It even mentioned a specific project I was working on and offered me a “unique opportunity” related to it. My initial instinct, however, indicated it could be a phishing attempt, and of course, the usual cross-check proved the same.
Key Takeaway: If an email appears excessively customized and contextually relevant to your recent interests, trust your gut. If something feels off, don’t ignore that feeling.
AI-powered phishing emails are becoming increasingly sophisticated. By analysing your online presence and social media activity, attackers can tailor scams that seem incredibly authentic, luring you into taking action.
Stay Vigilant!
- Verify the sender’s email address carefully: Look for slight misspellings or unusual domains.
- Hover over links before clicking: Check the actual URL to ensure it’s legitimate.
- Be wary of overly urgent or emotional appeals.
- Enable two-factor authentication (2FA) on all your accounts.
By following these simple steps and remaining vigilant, you can significantly reduce your risk of falling victim to these sophisticated phishing attacks.
If you’re interested in preventing cyberattacks as a merchant, the LSA Spring Conference 2025 is a must-attend event:
https://lnkd.in/gED6qA8U
By Ritesh Gupta, Ai Events
