Subscriptions & Loyalty: paid-for engagement & recurring revenues

Subscriptions, and the recurring revenues that they generate, are one of the hottest topics in the Airline & Travel Industry as we rise out of the pandemic. Subscriptions generate consistent cash flow and put cash in hand for airlines and travel companies to better weather future turbulent periods.

This session on Loyalty & Subscriptions expanded upon a successful panel on the same topic at MEGA EVENT 2023 in London. It brought together three experts who work in Loyalty Marketing, Subscriptions and Paid-for Loyalty Programs. Some of the issues that they discussed were:

– What’s the difference between a Subscription and Paid-for Loyalty?
– Can flight subscription programs be integrated with airline frequent flyer programs, or even replace them?
– Why are some subscription programs not successful, and what are best practices to make them succeed?