Loyalty, at its best, focuses on delivering long term value to customers, and even partners like co-brand banks. This increases Customer Lifetime Value and generates long term revenue for the airline, or other loyalty program operating company.
Revenue Management focuses on maximizing short term revenues – “butts on seats,” “heads on beds,” etc . This session was relevant to those working in Revenue Management, Loyalty, Branding, Customer Experience, Pricing, Yield, etc.
This session was led by one of the world’s foremost Revenue Management experts, Oliver Ranson, who worked in Revenue Management at Qatar Airways and has since done RM-related work for many airlines, an aircraft manufacturer, insurance providers, among many others.