Revenue & Engagement Airline Product Critique -
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Date: Thursday 30 September 2021, 12pm Mexico/2pm Buenos Aires (1pm Eastern)
Location: Online
Recording: Watch Now!


dogoodpoints No BG

Watch this webinar to see three innovative solutions for airlines and other companies that sell travel online. See unique ways to drive Ancillary Revenue and customer engagement.

These product solutions were reviewed and commented upon by two Industry gurus- loyalty marketing expert Mark Ross-Smith and Revenue Management expert Oliver Ranson.

This webinar was emceed by Airline Information’s Christopher Staab, who’s been a pioneer in airline Ancillaries since 2007.

Solutions cover:

1) Social Responsibility which also generates Ancillary Revenue
2) Virtual Interlining
3) e-Vouchers that Expand Sales to new outlets


Oliver Ranson is one of the world’s foremost Revenue Management experts. He worked in Revenue Management at Qatar Airways and has since done RM-related work for many airlines, an aircraft manufacturer, insurance providers, among many others.

Mark Ross-Smith is an accomplished expert who 50 thought-leadership papers/articles on airline loyalty and big data monetization which are referenced in major media outlets including CNN, BBC, Sky and more. He also headed up the Malaysia Airlines Enrich Loyalty Program, delivering record revenues to the airline and managing the program to the most successful point in the history of the airline.

Revenue & Engagement Airline Product Critique

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