Rethinking your Partnerships for 2022
Creating Value from Partnerships
When you ask most loyalty marketers about value from partnerships, the usual response is a chorus of how to sell more points/miles to create profitable revenue streams. Is the industry thinking too narrowly about the potential value that can be created from partnerships ?
In this session we take a broader look beyond the transactional value from the sale of points/miles to identify the different and diverse ways that value can be created, and business objectives achieved, from various B to B partnership models. The Mallett Group, a 25-year-old loyalty marketing and partnership development consultancy, will bring its experience and insights to the subject via its three Managing Partners – Marc Berman, Lars Holmquist, and Steve Sickel.
On this Webinar (Click to enlarge)
- 7 December 2021, 10am Eastern
- 8 December 2021, 10am ET
- 9 December 2021, 10am ET
- 14 December 2021, 10am EST
- 15 December 2021, 9am Dubai
- 25 January 2022, 10am Eastern
- 26 January 2022, 10am Eastern