First Published 21st January 2021
Travel merchants must look at various aspects of the shopping experience as they opt for new payment methods.
Shoppers are open to embracing new payment methods, as witnessed over the last nine months or so. And this also means that travel merchants have to match up the expectations of shoppers on various counts, be it for the preferred payment method and then other related aspects.
- “How much to pay in my chosen currency?”
- “Am I going to be charged extra if I opt to pay via my chosen method?”
These and many more questions need to be addressed as airlines support payment methods that customers value and prefe
In addition to having the flexibility to deploy new payment methods when customers demand them, a merchant must also let a travel shopper opt for their preferred payment currency along with the chosen payment method thereby knowing exactly how much they are spending in their chosen currency, said Sandeep Mander, Vice President – eCommerce, Continuum. Importantly, he also explained how airlines gain additional revenue by opting for the right pricing solution during Ai’s first webinar of 2021.
Referring to price certainty and transparency, Maarten Rooijers emphasized that “assurance part” is very important to the customer.
Annemarie Graham, Partner Director, Airlines and Travel at WorldPay mentioned the significance of how currency influences payments and shared that 44% of passengers are more likely to book a flight when they see prices in their preferred currency.
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