Ai Mega Event 2021 -
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Date: 22-24 June. 10am EDT/4pm CEST
Delegates: 200+
Merchants: Register Free
Vendors Early Bird: $99 Until 14th May 
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Mega Event is back! We will be hosting the event virtually and also livestreaming it too!  Our opening session, the famous Lions’ Den product pitching competition opens the event on Tuesday 22nd of June.  It will then be followed by online networking sponsored by Avis Budget Group.  Check the agenda below for the time zones.

Overview: What a year it has been!  Traffic for airlines has evaporated and is now only slowly coming back in most of the world.  However, loyalty has played a huge part in keeping airlines afloat.  Partly from selling off parts of the FFP programs as well as selling miles/points to members (and the co-brand banks too!)   These have shown where the money is.  The question now is how to sustain earnings from loyalty?  And also how to profit as passengers return – especially in the ancillary and merchandising areas.

This virtual conference will advise delegates about where the money is.  Industry leading experts will share their front line insights.  Just a couple of hours of your time, shared in an interactive and informative way will help guide you and your company to the sources of returning profitability.

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Pre-Event Lions’ Den & Networking –
Tuesday, 22 June 2021 

10:00am – 11:00am Eastern
(4:00pm – 5:00pm Central European)

Lions’ Den Product Pitching Competition – 1 hour of what’s new to help you find the money!

Ringmaster – Introducing the Pitchers, Judges & Keeping everyone on time!
• Michael Smith, Ai Events

Chief Lion & Judges
Máire Walsh, Strategic Senior Business Development Leader, Enterprise Ireland (invited)
Suretha Cruse, Former Executive for Customer Loyalty, South African Airways
Clare Ward, Consultant & Board Advisor Digital Transformation, formerly at BA and Etihad
Marta Castander, Chief Operating Officer, TDDS and formerly head of Air Product at Iberia/Avios

Questions from the Delegates

After you’ve seen all the pitches, the Judges go off to vote on which they think is the best product.  During that time the audience will be able to ask the pitchers questions too.  Past pitchers have gone on to be ultra-successful companies like Adyen and Plusgrade to name but two.  This will be your chance to quiz them too!

Got a product to pitch?  Email us if you want to take part!

LionsDen @

11:00am – 12:00pm Eastern
(5:00pm – 6.00pm European Time)

2021 Mega Event Welcome Reception & Networking

Networking Hosts:
Jeanette Harper, Director Travel & Partnerships, Avis Budget Group

Join your fellow delegates for some online Networking! 

Like us, you are no doubt missing meeting people in person, but, we will be hosting our Mega Event Welcome Reception & Networking which is being sponsored by Avis Budget Group.

This is a great chance to meet others attending the event and to catch up with new people and some familiar faces too!

Loyalty & Co-Brand Mega Event
Wednesday, 23 June 2021

10:00am – 11:00am Eastern
(4:00pm – 5:00pm Central European)

Show me the Loyalty Money!

Welcome Remarks from the Co-chairmen
Michael Smith, Ai Events

5 Key Ways to Use Loyalty to Generate Money:  Who has done it & what are the lessons?
Phil Shelper, Author of best seller “The Complete Guide to Loyalty Programs”

Getting your comms right:  Keeping members engaged when not travelling
• Paul Smitton
, CEO, Asia Miles

Co-Brand Spend & the Impact of the Pandemic:  Key lessons to keep users spending
Kate Morgan, Director International Partnerships, Auriemma Group

What’s next?  So you’ve sold some miles…are your members still loyal & engaged?
Derek Whitworth, Managing Director, Marketing & Loyalty Optimization, Air Canada (invited)
• Marcus Puffer,
VP Global Loyalty Strategy, IBS Software

11:00am – 12:00pm Eastern
(5:00pm – 6.00pm European Time)

The 64 Million Dollar Question:  Are Loyalty Programs about cash – or about Loyalty?

Join our debaters as the share their arguments for either side of this perennial debate.  Purists think loyalty programs are purely to generate additional loyalty.  Pragmatists can “see the money”.  What’s your view?  Has the pandemic changed things fundamentally?

Can you have both true loyalty and short term cash and which way maximises the return?

Want to speak in the debate?  Drop us a line!

Question Time – Ask the Money Raising Experts for their Insights

It’s been a tough time with planes grounded, countries and hotels shut, revenue has disappeared quickly.  But costs haven’t.  So how do you balance the books?  We’ll be bringing together industry experts who have been on the front line of developing (and delivering) the strategies that have brought in the money.

• Michael Smith, Ai Events

Expert Panel (and money raisers!)
Renata Ramos,
Director of Loyalty, Star Alliance (invited)
Erin Murray, VP Marketing, Points
Other panellists to be announced

Want to take part in any of these sessions?  Email us at:

Speakers @

Ancillary & Merchandising Mega Event
Wednesday, 24 June 2021

10:00am – 11:00am Eastern
(4:00pm – 5:00pm Central European)

Can you still drive revenue without passengers | And what comes next when they return?

Welcome Remarks
Ornagh Rana, former CMO Datalex and Strategic Advisor, Orana
• Michael Smith, Ai Events

How the Pandemic has changed everything:  And what you need to do next
Jay Sorensen, President, IdeaWorksCompany

The view from the front line:  Airline Executive Interviews Sessions

Interviewed by:
Scott McCartneyColumnist & Travel Editor, Wall Street Journal
• Jay Sorensen, President, IdeaWorksCompany

#1: Airlines, Technology and the Pandemic
Maya Leibman, EVP & Chief Information Officer, American Airlines

#2: The Value of the Loyalty Program
Jonathan Clarkson, Managing Director Loyalty Partnerships and Products, Southwest Airlines

11:00am – 12:00pm Eastern
(5:00pm – 6.00pm European Time)

TALKING POINTS Panel Session, together with audience questions covering:

– Is Digital the answer to ancillary revenue
– Will big data solve everything?
– Onboard opportunities
– Can subscription models deliver additional revenue
–  Will bags and seat fees increase?
–  Is selling the middle seat ethical in a pandemic world

Ursula Silling, Chief Disruptor, XXL Solutions

Louisa Ruster, Head of Product & Ancillaries, Condor Airlines
Julie Kyse, VP Global Air Partnerships, Expedia Group


    • Free*

    Register Now!
    *Airlines, OTA’S and Travel/Hospitality Providers



    • $99 (Until 14th of May)

    Register Now!
    *Payment by Credit Card

-Gary Leff – Loyalty durying Covid Video

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