Webinar: Leveraging Status to Grow Co-Brand Portfolios
Co-brands typically and successfully focus on points offers for customer acquisition. However, leveraging Loyalty Program Status is another means to grow both customer acquisition and card spend. This session featured Phil Gunter and Stuart Melim of StatusMatch, both of whom have managed co-brand card programs. They discussed leveraging status to grow co-brand portfolios, and why doing so now is key.