A New Ancillary Revenue Model: Selling the Destination

Date: Thursday 21 April 2022, 10am EST/4pm CET
Location: Online
Delegates: 100+
Free Recording: Watch Now!

Are Ancillary Revenues saturating for airlines? Have most cost-savings that airlines can realize been realized already? Many airline industry experts believe that the answer to these two questions is a resounding “Yes.” If so, longer term profitability for airlines will require new business models.

For this webinar, we first talked with Revenue Management and airline onboard product expert Oliver Ranson on the limits for airlines in cost-cutting and finding new revenue sources. Then we spoke to Gavin Eccles who proposed a new Ancillary Revenue model where airlines act more as tour operators. Gavin spoke based on experience as he has been both CCO of an airline, as well as held a top position with a national tourism authority.


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Chris Staab

Managing Partner,
Ai Events


Oliver Ranson

Ranson Pricing


Gavin Eccles

Managing Partner,
GE Consulting – Aviation and Tourism


Ricardo Pilon

Millennium AI


A New Ancillary Revenue Model
Loyalty & Revenue Management Co-Host

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