How Tourism Boards are Leading the Travel Recovery – APAC Edition

In this webinar, StatusMatch, Air Canada & Destination Canada discussed why the interest in loyalty programs, how they together designed a campaign to benefit a country’s economy and increase passenger traffic, and some of the key metrics of this campaign. Mark Ross-Smith, CEO of StatusMatch, was on live to explain how this campaign can be applied in Asia-Pacific as the region begins to re-open to drive more revenues and travelers to the region’s destinations, airlines and travel companies.