This complimentary webinar featured a fireside chat between  marketing gurus – Mark Ross-Smith, Co-Founder of Statusmatch.com,  Steve Arsenault, who is an Industry Strategist with Acxiom and Belinda Stilwell who is client directot at Acxiom. They discussed a forthcoming paper from Acxiom on “3 Ways to Upgrade Loyalty for Tomorrow’s Travelers.”

It focuses on 3 key ares:

1. Predicting what members need
2. Understanding the brand’s share of Wallet
3. Working with the right program partners.

Watch to see Mark, Steve and Belinda discuss these issues, and more related to upgrading a loyalty program, as well as ask your questions of these loyalty marketing experts.