Webinar: Travel Retailing Transformation: why is it not succeeding?
As part of broader Digital Transformation, airlines have been working on “Retail Transformation” since before 2008, the year NDC was launched. The stated goal was to be “more like Amazon” in the online space. Most airlines have fallen far short of this goal. So, what’s gone wrong?
This webinar brought together an organization design expert, an airline strategy specialist with expertise in organizational psychology and a travel retailing guru to discuss where we are in terms of Retail Transformation and where we can be with the right organizational structure and change.