Elite status programs have been slow to innovate and yet they are often the number one driver of airline preference for high-value customers. In this webinar Mark Ross-Smith and Phil Gunter showed how to better leverage your status program to drive profitable revenue and member engagement.

Both Mark and Phil are former Heads of major airline Loyalty Programs with combined decades of Loyalty Marketing experience. They shared some of that experience and answering audience questions during this complimentary webinar. Topics covered included:

• Quantifying Loyalty Status
• Co-Brand Spend and Loyalty Status
• Using Status to drive Ancillary Revenues
• Mitigating Status Fraud
• Status “Hacks” to Increase Customer Lifetime Value

Panelists

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