Mega Event 2023: Loyalty & Ancillary
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Date: 25-26 April, London, UK
25 April: 12:30pm-5:30pm: Conference
5:30pm-7:30pm: Networking Reception
26 April: 9am-5pm: Conference
5:30pm-6:30pm: Networking Reception
Location: London, United Kingdom
Delegates: 200+

Mega Event 2023: Loyalty Partnerships and Ancillary Conferences

Mega Event 2023 was the Airline and Travel Industry conference dedicated to sharing best practices for maximizing revenues from Loyalty Programs and Ancillary Revenue Generation. The theme for this event was “Show me the Money: Revenues vs. Customer Experience”.

It covered two conference tracks in a single venue: 1) Loyalty Partnerships Conference and 2) Ancillary Revenue & Merchandising Conference.

SCROLL DOWN TO SEE AGENDA & THE CONFERENCE POWERPOINT PRESENTATIONS

Sponsors

Click to View Agenda

DAY ONE: Mega Event 2023
Tuesday 25 April

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12:15pm – 12:30pm

Conference Check-in

12:30pm – 1:30pm

Optional Pre-Session: Start-Up Stage – Opportunities & Challenges of Selling to Airlines & Travel Companies

Moderator
– Sinead Finn, Director, Affinnity (fmr. Director of Revenue of Ryanair with deep experience working with TravelTech Startups)

Panellists
– Mark Ross-Smith, CEO, StatusMatch
– Sam Flynn, CEO, Hands In
Katie Crowe, Global Head of PR & Communications, Battleface
Alejandro Gomez, VP –  Commercial, Holibob

1:30pm – 2:00pm

Welcome Coffee & Registration

2:00pm

Michael Smith, Board Advisor, Ai Events
Welcome Remarks from the Chairman

Michael Smith, Board Advisor, Airline Information

2:00pm – 2:40pm

Panel Discussion: The Metaverse and Travel Sales – Loss Leader or Revenue Generator for Airlines & Travel Companies

Is the metaverse’s current potential for airlines and travel companies overhyped? What are the real opportunities in Web 3.0 for new revenues and customer engagement & loyalty?

Moderator
Roman Townsend, Managing Director, Belvera Partners

Panellists
Andy Choi, Founder and CEO, Do Good Points
Alex Barros, Growth, Innovation & Fundraising, Hotelverse

2:40pm – 3:05pm

Fireside Chat: YQ Charges on Redemptions – Ancillary Revenue Drivers or Yield Busters

Moderator
Andrew Kelly, Managing Partner Marketing, Salient Global

Panellists
– Oliver Ranson, Editor, Airline Revenue Economics
– Mark Ross-Smith, CEO, StatusMatch

3:05pm – 3:30pm

Fireside Chat: Keep loyalty simple, make it easy

Moderator
– Chris Staab, Co-Founder, Ai Events

Speaker
– Chuck Christianson, Chief Revenue Officer, cxLoyalty

3:30pm – 4:00pm

Coffee Break & Networking

4:00pm – 5:30pm

Sustainability

How are changing customer behaviors and trends impacting loyalty programs and their sustainability proposition (4:00pm-4:25pm)

Klaus Walther, Head of Award Program Development, Miles & More

Beyond the why – How Loyalty can help airlines succeed in an eco-conscious world (4:25pm-4:50pm)

Klaus Kohler, Chief Sales Officer, Loyalty Partner Solutions

>Download Presentation Here
Sustainability Panel (4:50pm-5:30pm)

Moderator
– Michael Smith, Board Advisor, Airline Information

Panellists
David Glantz, Director Business Development & Consulting, Loyalty Partner Solutions
Madeleine Anderson, Director, Company Evolution (fmr. Head of BA Executive Club, and MSc in Sustainable Development)
– Andy Choi, Founder and CEO, Do Good Points
Klaus Walther, Head of Award Program Development, Miles & More

5:30pm – 7:30pm

1200px-Avis_Budget_Group_logo.svg
Networking Reception with Fireside Chat:  How to get consumers to open their wallets online and in the cabin —- Sponsored by Avis Budget

This session will also feature a short fireside chat between Kevin O’Shaughnessy co-founder of the CityHook.com airport-to-city information service, also well known in the industry for the Travel Massive podcast, and Jay Sorensen. Jay is a recognized global thought leader in the airline and travel industry in both Loyalty and Ancillary Revenue Generation.

Moderator
Ann Cederhall, Women in Aviation International

Speakers
– Jay Sorensen, President, IdeasWorksCompany
Kevin O’Shaughnessy, CEO, CityHook

DAY TWO: Mega Event 2023
Wednesday 26 April

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8:30am – 9:10am

New cxLoyalty
Welcome Coffee & Registration Sponsored by CxLoyalty

9:10am – 9:15am

Michael Smith, Board Advisor, Ai Events
Welcome Remarks from the Chairman

Michael Smith, Board Advisor, Airline Information

9:15am – 9:50am

Pioneering reward products in loyalty

Glenn Commerford, Head of Pricing, IAG Loyalty

9:50am – 10:30am

Airline Revenue Innovations – How to fly high (and land right!)

Jay Sorensen, President, IdeasWorksCompany

>Download Presentation Here
>Download the Airline Revenue Innovations Report Here 

 

10:30am – 11:00am

Status Match2
Coffee Break & Networking Sponsored by StatusMatch
Loyalty Partnerships Track

Track Chair
Dave Andreadakis, Chief Innovation Officer, Kobie Marketing

Ancillary Track

Track Chair
Sinead Finn, Director, Affinnity

11:00am – 11:30am

Loyalty Partnerships Track

Loyalty Subscriptions

Denis Huré, Co-Founder, Reward the World
Peter Gerstle, Group Head of Travel Products, Collinson
Iñaki Uriz, CEO, Caravelo

>Download Presentation Here

Ancillary Track

Ancillary Partnership Opportunity Spotlight: Tourism Authorities

Moderator
Roman Townsend, Managing Director, Belvera Partners

Speaker
Gavin Eccles, Managing Partner, GE Consulting – Aviation and Tourism

>Download Presentation Here

11:30am – 12:00pm

Loyalty Partnerships Track

Fireside Chat: How chatGPT and Bing are Transforming Travel Loyalty & Engagement

Moderator
Danielle Brown, CMO, Plusgrade

Panellists
Tracy Ayepe, Head of Data Science & Analytics, Virgin Group Loyalty Company
Chris Amenechi, CEO/Co-Founder, SeatCash
Rana Ghosh, VP Omnichanel, Spirit Airlines

Ancillary Track

Why Gift Cards are THE Overlooked Ancillary Revenue Opportunity

Hadie Perkas, Founder & CEO, The Gift Club
Todd Tomlin, COO and Co-Founder, Ncentiva
Cary George, Founder & CEO, Better Lifestyle Group

12:00pm – 1:30pm

Lunch & Networking

1:30pm – 2:00pm

Loyalty Partnerships Track

Panel: Emotional vs. Transactional Loyalty – which drives more revenue?

Moderator
Marc Berman, CEO, TMG 3.0

Panellists
Sebastian Huschner, Product Strategy Consultant, Customer Loyalty – AerClub, AerLingus
Steve Mathwig, Senior Manager, Loyalty Program Engagement, Best Western
Eveline van Sandick, CEO, Attached Global
James Berry, Managing Director- Commercial, Valuedynamx at Collinson
Ingrid Sierra, Former VP Marketing and Customer Experience Vice President, Tenerity

Ancillary Track

Ancillary Revenue Opportunity Spotlight: Subscriptions

Iñaki Uriz, CEO, Caravelo

>Download Presentation Here

2:00pm – 2:30pm

Loyalty Partnerships Track

—Continued—
Panel: Emotional vs. Transactional Loyalty – which drives more revenue?

Ancillary Track

State of Airline Retailing: Results of Global Airline Retailing Survey

– Ann Cederhall, Consultant, LeapShift

>Download Presentation Here

2:30pm – 3:00pm

Loyalty Partnerships Track

Fireside Chat: Where are rental cars in the Loyalty & Ancillary mix post-Pandemic?

Moderator
– Michael Smith, Board Advisor, Airline Information

Panellists
Heather Nolan, Head of Loyalty, CarTrawler
Ali Wadsworth, Head of Strategic Partnerships, Avis Budget Group

Ancillary Track

e-Visas: Driving Ancillary Revenues, Conversion and Customer Experience

Christian Baillet, Co-Founder and CEO, SimpleVisa
Marcos Isaac, CEO, The Apartment Network

>Download Presentation Here

3:00pm – 3:30pm

Ascenda
Coffee Break & Networking Sponsored by Ascenda Loyalty

3:30pm – 4:05pm

Loyalty Partnerships Track

Redesigning your loyalty program

Moderator
– Chris Staab, Co-Founder, Ai Events

Panellists
Phil Gunter, Director & Co-Founder, StatusMatch
David Feldman, Director – Loyalty Strategy, Radisson Hotel Group Americas
Sarah Moore, Head, Rocket Travel
Olly Brough, Director, Trusona Inc

Ancillary Track

BNPL as a marketing / ancillary revenue strategy

Ian Citulsky, VP Partnerships, Airlines & Canada, Uplift
Karen Brzozowicz,  Manager, Payment Products , Air Canada

>Download Presentation Here

4:05pm – 4:35pm

Loyalty Partnerships Track

Fireside chat: status – loyalty is not just points

Dave Andreadakis, Chief Innovation Officer, Kobie Marketing
Mark Ross-Smith, CEO, StatusMatch

Ancillary Track

Startup Stage: Airline & Travel Retailing- How To Make It Succeed from the perspective of 3 Travel Techs

Moderator
– Oliver Ranson, Editor, Airline Revenue Economics

Panellists
Jacob Guerra, Head of Product, SeatCash
– Anders Lofgren, CEO, Retailaer
– Alice Ferrari, CEO, Kyte

4:35pm – 5:30pm

Den Sponsor

Belayer logo
Lions´ Den

This is an exciting pitching contest where new Travel Tech solutions to drive engagement and new revenues are pitched for 5 minutes. Pitchers are then questioned by the Lions (judges) for an additional 5 minutes. The judges will then crown winners for Best Product.

This session is a fun way for the audience to see some of the new fintech solutions coming to market.

Ringmasters
Michael Smith, Board Advisor, Airline Information
Sinead Finn, Director, Affinnity

Judges
Máire Walsh, CEO, Belayer (Chief Lion)
David Feldman, Director – Loyalty Strategy, Radisson Hotel Group Americas
Sol Zia, Executive Director, Calgary Hotel Association (fmr. Head WestJet Rewards)
Frank Reeuwijk, Partner Marketing Manager Flying Blue, Air France/KLM

Pitching Companies
Hands In
Interlnkd
Kyte
Do Good Points

5:30pm – 6:30pm

Networking Session

Upcoming Events



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