Mega Event 2023: Loyalty & Ancillary
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Date: 25-26 April, London, UK
25 April: 2:30pm-5pm: Conference
5pm-8pm: Networking Reception
26 April: 9am-5pm: Conference
5:20pm-7:20pm: Networking Reception
Location: London, United Kingdom
Delegates: 200+
Attend:
Pricing: Merchants: $129 USD  / Vendors: $1199 USD (Until 7 April)
REGISTER NOW! Seats are limited and expected to sell out!
Networking Event Registration – 25APR 5-8pm: Register here for Free

If you work for Press and are interested in a Media Pass to this event, please email Angella clicking here.

Mega Event 2023: Loyalty Partnerships and Ancillary Conferences

Mega Event 2023 is the Airline and Travel Industry conference dedicated to sharing best practices for maximizing revenues from Loyalty Programs and Ancillary Revenue Generation. The theme for this event is “Show me the Money: Revenues vs. Customer Experience.

It will cover two conference tracks in a single venue: 1) Loyalty Partnerships Conference and 2) Ancillary Revenue & Merchandising Conference.

Scroll down to see the agenda!

Sponsors

Click to View Agenda

DAY ONE: Mega Event 2023
Tuesday 25 April

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1.30pm – 2.00pm

Welcome Coffee & Registration

2:15pm

Welcome Remarks from the Chairman

Michael Smith, Board Advisor, Airline Information

2:15pm – 2:45pm

Fireside Chat: YQ Charges on Redemptions – Ancillary Revenue Drivers or Yield Busters

– Oliver Ranson, Editor, Airline Revenue Economics (revman.substack.com)
– Mark Ross-Smith, CEO, Status Match

2:45pm – 3:30pm

Panel Discussion: The Metaverse and Travel Sales – Loss Leader or Revenue Generator for Airlines & Travel Companies

Is the metaverse´s current potential for airlines and travel companies overhyped? What are the real opportunities in Web 3.0 for new revenues and customer engagement & loyalty?

Roman Townsend, Managing Director, Belvera Partners
Stuart Evans, Founder, Wavebreakr
Andy Choi, Founder and CEO, Do Good Points

3:30pm – 4:00pm

Coffee Break & Networking

4:00pm – 4:30pm

How are changing customer behaviors and trends impacting loyalty programs and their sustainability proposition (3:55pm-4:10pm)

Klaus Walther, Head of Award Program Development, Miles & More

Beyond the why – How Loyalty can help airlines succeed in an eco-conscious world (4:10pm-4:25pm)

Klaus Kohler, Chief Sales Officer, Loyalty Partner Solutions

4:30pm – 5:00pm

Fireside Chat: Micro Redemptions

– Chuck Christianson, Chief Revenue Officer, cxLoyalty a JP Morgan Chase company

5:00pm – 8:00pm

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Networking Reception with Fireside Chat:  How to get consumers to open their wallets online and in the cabin —- Sponsored by Avis Budget

This session will also feature a short fireside chat between Kevin O’Shaughnessy co-founder of the CityHook.com airport-to-city information service, also well known in the industry for the Travel Massive podcast, and Jay Sorensen. Jay is a recognized global thought leader in the airline and travel industry in both Loyalty and Ancillary Revenue Generation.

(Note: Those not participating in Mega Event may register free just for this networking here.)

– Jay Sorensen, President, IdeasWorksCompany
Kevin O’Shaughnessy, CEO, CityHook

DAY TWO: Mega Event 2023
Wednesday 26 April

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8:30am – 9:10am

2022 cxLoyalty-jpmc logo_standard
Welcome Coffee & Registration Sponsored by CxLoyalty

9:10am – 9:15am

Welcome Remarks from the Chairman

Michael Smith, Board Advisor, Airline Information

9:15am – 9:50am

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Opening Joint Keynote: Show me the Money – Loyalty

– Avios (Speaker TBA)

9:50am – 10:30am

Airline Revenue Innovations – How to fly high (and land right!)

Jay Sorensen, President, IdeasWorksCompany

10:30am – 11:00am

Status Match2
Coffee Break & Networking Sponsored by Status Match
Loyalty Track

Track Chair
Dave Andreadakis, Chief Innovation Officer, Kobie Marketing

Ancillary Track

Track Chair
Sinead Finn, Director, Affinnity

11:00am – 11:30am

Loyalty Partnerships Track

Loyalty Subscriptions

Denis Huré, Co-Founder, Reward the World
Peter Gerstle, Group Head of Travel Products, Collinson

Ancillary Track

Ancillary Partnership Opportunity Spotlight: Tourism Authorities

Gavin Eccles, Managing Partner, GE Consulting – Aviation and Tourism

11:30am – 12:00pm

Loyalty Partnerships Track

Ai & Machine Learning: how chatGPT and Bing are Transforming Travel Loyalty & Engagement

Danielle Brown, CMO, Plusgrade

Ancillary Track

Why Gift Cards are THE Overlooked Ancillary Revenue Opportunity

Todd Tomlin, COO and Co-Founder, Ncentiva
Hadie Perkas, Founder & CEO, The Gift Club

12:00pm – 1:30pm

Lunch & Networking

1:30pm – 2:00pm

Loyalty Partnerships Track

Panel: Emotional vs. Transactional Loyalty – which drives more revenue?


Moderator

Marc Berman, CEO, TMG 3.0

Panellists
Sebastian Huschner, Product Strategy Consultant, Customer Loyalty – AerClub, AerLingus
Steve Mathwig, Senior Manager, Loyalty Program Engagement, Best Western
Peter Dorrington, Co-Founder and Chief Strategy Officer, Anthrolytics
Steve Arsenault, Independent Consultant
Eileen Peacock, VP Global Strategic Content Partnerships, Tenerity

Ancillary Track

Ancillary Revenue Opportunity Spotlight: Subscriptions

Iñaki Uriz, CEO, Caravelo
– Airline Client (TBA)

2:00pm – 2:30pm

Loyalty Partnerships Track

—Continued—
Panel: Emotional vs. Transactional Loyalty – which drives more revenue?

 

Moderator
Marc Berman, CEO, TMG 3.0

Panellists
Sebastian Huschner, Product Strategy Consultant, Customer Loyalty – AerClub, AerLingus
Steve Mathwig, Senior Manager, Loyalty Program Engagement, Best Western
Peter Dorrington, Co-Founder and Chief Strategy Officer, Anthrolytics
Steve Arsenault, Independent Consultant
Eileen Peacock, VP Global Strategic Content Partnerships, Tenerity

Ancillary Track

State of Airline Retailing: Results of Global Airline Retailing Survey

– Ann Cederhall, Consultant, LeapShift

2:30pm – 3:00pm

Loyalty Partnerships Track

Fireside Chat: Where are rental cars in the Loyalty & Ancillary mix post-Pandemic?

Heather Nolan, Head of Loyalty, CarTrawler
– Avis (Speaker TBA)

Ancillary Track

e-Visas: Driving Ancillary Revenues, Conversion and Customer Experience

Christian Baillet, Co-Founder and CEO, SimpleVisa
Marcos Isaac, CEO, The Apartment Network

3:00pm – 3:30pm

Ascenda
Coffee Break & Networking Sponsored by Ascenda Loyalty

3:30pm – 4:00pm

Loyalty Partnerships Track

Redisigning your loyalty program

– Phil Gunter, Director & Co-Founder, StatusMatch
– David Feldman, Director – Loyalty Strategy, Radisson Hotel Group Americas
– Rocket Travel (speaker TBA)

Ancillary Track

BNPL as an marketing / ancillary revenue strategy

Ian Citulsky, VP Partnerships, Airlines & Canada, Uplift
Karen Brzozowicz,  Manager, Payment Products , Air Canada

4:00pm – 4:30pm

Loyalty Partnerships Track

Fireside chat: status – loyalty is not just points

Dave Andreadakis, Chief Innovation Officer, Kobie Marketing
Mark Ross-Smith, CEO, StatusMatch

Ancillary Track

Fireside Chat: Travel Insurance: How to drive more revenue post-Covid

Moderator
– Michael Smith, Co-Founder, LSA

Moderator
– Cover Genius
– Airline Speaker (TBA)

4:30pm – 5:30pm

Den Sponsor

Belayer logo
Lions´ Den

This is an exciting pitching contest where new Travel Tech solutions to drive engagement and new revenues are pitched for 5 minutes. Pitchers are then questioned by the Lions (judges) for an additional 5 minutes. The judges will then crown winners for Best Product and Best Pitch.

This session is a fun way for the audience to see some of the new fintech solutions coming to market.

Ringmasters
Michael Smith, Co-Founder, Ai Events
Sinead Finn, Director, Affinnity

Judges
Máire Walsh, CEO, Belayer (Chief Lion)
David Feldman, Director – Loyalty Strategy, Radisson Hotel Group Americas
Sol Zia, Executive Director, Calgary Hotel Association (fmr. Head WestJet Rewards)
Frank Reeuwijk, Partner Marketing Manager Flying Blue, Air France/KLM

Pitching Companies (Others to Be Announced)

DoGood-Points
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Kyte New
Hands In

5:20pm – 7:20pm

Networking Session
  • AIRLINE / TRAVEL MERCHANTS

    • $129 USD (Until 7 April)
    • Payment by Credit Card.
    • Note: Registration prices are $100 additional by bank transfer.

    Register Now!

  • BANKS, VENDORS& FINANCIAL SERVICES

    • $1199 USD (Until 7 April)
    • Payment by Credit Card.
    • Note: Registration prices are $100 additional by bank transfer.

    Register Now!

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