As reported by the popular One Mile at a Time blog, the CEO of United Airline recently said “I don’t know, I say what’s the impact of adding $50 million to food on NPS? Are we going to sell more tickets? Are we able to sell more because I improved the quality of the chicken that we have on our air. I think you should try to put some math around it.”

Airline Information recently conducted a survey of airline customers from around the world on their Premium Class Cabin food preferences to do exactly this – to find out customers’ propensity to pay higher fares based on Food & Beverage. Watch this recording to hear more about the results of the soon to be released quantitative analysis – “Food & Drink: what travellers want from lounges to the sky, a statistical analysis”

Some of the questions discussed in the webinar include:
– Can airlines drive more revenues if they improve their Food & Beverage offerings?
– How do airlines monetize F&B through ticket sales?
– How does F&B improve participation in the Loyalty Program?
– How does F&B impact co-branded credit card take-up?
– How does lounge access impact ticket sales?

The experts featured in this webinar are:
– Afzal Ellahebokus, Statistician
– Oliver Ranson, Economist and Author, Airline Revenue Economics Substack
– Christopher Staab, co-Founder, Airline Information
– Peter Gerstle, Group Head Travel Product & Loyalty, Collinson Group