For this complimentary session, Airline Information’s Co-Founder, Chris Staab, will send down with co-branded credit card expert Justin Ptacnik to discuss – What Actually Makes a Co-Brand Program Great?

Some of the questions that they’ll discuss include:
– How do you find the right bank partner(s)?
– What’s are the best and overlooked card acquisition strategies?
– How do you get the cultural embrace of the employees?
– What are common pitfalls?
– A living roadmap: future-proofing plans & planning for change
– What are success metrics?

Justin Ptacnik is the Founding Principal of Advocate Cobrand Consulting, an advisory firm focused exclusively on cobrand credit card strategy. With 18 years of industry experience, he has launched and negotiated dozens of high‑performing retail programs, including some of the sector’s most recognizable brands. Justin advises issuers and merchants on program strategy, economics, and operating models across the retail cobrand landscape.