Customer Loyalty: Three Alternatives to Greenwashing

For this free webinar, we teamed with Do Good Points. It coveedr alternatives to greenwashing and practical ways to incorporate doing good through travel loyalty to engage younger customers and drive customer loyalty. It covered:

• How greenwashing is not working? Why did good intentions turn bad?
• Alternatives to Greenwashing: Social Impact & Cause Marketing
• Loyalty Engagement: Value-added engagement opportunities to earn and burn loyalty points
• Takeaways for Loyalty Program executives